UA marketing seniors cap collegiate experience with national recognition
Eller College students place high in American Marketing Association, American Advertising Federation competitions
TUCSON, Ariz. – May 9, 2008 – Four Eller College of Management students who are preparing to graduate on May 17 finished their last semester at The University of Arizona with awards recognition in a business simulation competition at the 30th International American Marketing Association (AMA) Collegiate Conference and the Heineken USA/American Advertising Federation (AAF) Public Service Advertising Competition.
“Watching our students succeed head-to-head against students from around the country validates what we’ve known all along,” said Robert Lusch, Eller College marketing department head. “This is an exceptional group that is poised to make its mark on our industry.”
On April 3-5, 19 Eller undergraduates and five Eller MBAs joined 1,300 students from the U.S. and Canada in New Orleans for the International AMA Collegiate Conference. “For the first time ever, the conference held a competition using SABRE business simulation software,” said Eller AMA chapter faculty advisor Sue Umashankar. “Four undergrad students from our chapter participated in the competition.” The students – graduating seniors Mike Schwing and Jenny Nakashima, along with juniors Michelle Donnelly and Kitty Lang – placed first in their division of the competition and were awarded a check for $500.On April 23-24, Eller marketing seniors Hillery Kemp and Danielle Stephens traveled to Heineken USA headquarters in White Plains, N.Y., to present their three-part public service campaign to company executives. “It went wonderfully and it was an experience that we can take with us the rest of our lives,” says Stephens. “We even had the pleasure of meeting the CEO and executive brand manager, which was amazing.” The campaign centered around the company’s “Enjoy Heineken Responsibly” philosophy and was open to students over 21 years of age. Kemp and Stephens placed second nationally in the competition, and split a $2,500 prize.
The Eller College of Management at the University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, excellence in management information systems, entrepreneurship, and social responsibility. U.S. News & World Report ranks the Eller undergraduate program #14 among public business schools and three of its programs are among the top 20 — Entrepreneurship, MIS, and Management. U.S. News & World Report ranks the Eller MBA Full-Time program #44 in the U.S. and #21 among public business schools. The College leads the nation’s business schools in generating grant funds for research. In addition to a Full-Time MBA program, the Eller College offers an Evening MBA program and the Eller Executive MBA. The Eller College of Management supports approximately 5,700 undergraduate and 700 graduate students on the UA campus in beautiful Tucson, Arizona.
Liz Warren-Pederson, Eller College of Management
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