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Eller College Home > News, Events, and Multimedia > Press Releases > Eller Students Bring Digital Citizenship

Press Release

Eller Press Contact

Liz Warren-Pederson
Eller College of Management

Eller College Students Bring Digital Citizenship Program to Orange Grove Middle School

TUCSON, ARIZONA – February 15, 2012 – UA Eller College students in the Alpha Kappa Psi business fraternity have teamed up with Tucson’s Orange Grove Middle School to create a custom program promoting online safety and digital citizenship.

A school-wide assembly will kick off the program at 1:30 p.m. on February 17. The Eller College students plan a high-energy, interactive event with music that drives home the event’s theme: “Do you ROCK online?” The ROCK acronym reminds students to "Read Over and Check for Kindness" before posting anything online.

Following the assembly, the middle school students will break out into smaller group sessions with grade-specific content. These breakout sessions will allow students to shift their understanding to a personal level and discuss how their actions on the internet affect their lives and the lives of others in real ways, and will include topics such as cyber bullying, privacy, and the security of personal information.

The Alpha Kappa Psi program was awarded $1,000 in sponsorship from the Eller Student Excellence Fund. Michelle Vock, a marketing and MIS major, said the funding was used to create promotional materials such as t-shirts, giveaways, and signage that will be posted in the school after the event concludes to keep its message in front of students.

Vock added that the students’ goal is to make students aware of the consequences that their digital actions can have on their future, safety, and relationships with others – in a relatable and accessible way. Contact Vock at to find out about bringing the “Do you ROCK online?” program to your school.

Event Details

Friday, February 17, 2011
1:30 – 2:30 p.m.
Orange Grove Middle School
2101 E. River Road
Tucson, AZ 85718

Alpha Kappa Psi is recognized as the premier developer of principled business leaders. As a co-ed organization, our focus is on preparing our members for excellence in business careers, but we also place great emphasis on strong brotherhood as a way to enhance personal and professional development. The University of Arizona’s Alpha Nu Chapter is one of the largest in the southwest region with over 90 active members.

The Eller College of Management at the University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, excellence in management information systems, entrepreneurship, and social responsibility. U.S. News & World Report ranks the Eller undergraduate program No. 11 among public business schools and two of its programs are among the top 20 — Entrepreneurship and MIS. U.S. News & World Report ranks the Eller MBA Full-Time program No. 48 in the U.S. In addition to a Full-Time MBA program, the Eller College offers the No. 25-ranked Evening MBA program, the Eller Executive MBA and the Online MBA. The Eller College of Management supports more than 5,800 undergraduate and 800 graduate students on the UA campus in beautiful Tucson, Arizona, and on its satellite campus in downtown Phoenix.

Press Contact:
Liz Warren-Pederson, Eller College of Management

For additional information, please contact us.