Distinguished Speaker Series
Senior Vice President, Brand Management, Harrah’s Entertainment Inc.
Brand + Customer Strategy
Drive Loyalty & Profitability with Customer Experience Optimization
September 25, 2007
About Ginny Shanks
Ginny Shanks is Senior Vice President of Brand Management for Harrah's Entertainment, Inc., the world's largest provider of branded casino entertainment. She is responsible for maximizing value of the company’s key strategic brands — Caesars, Harrah’s, Horseshoe, Total Rewards and World Series of Poker — and reports directly to Harrah’s Chairman, President and CEO, Gary Loveman. In addition to setting overall corporate brand strategy, Shanks oversees sports and entertainment marketing, strategic alliances, market research and nationwide casino promotions.
Shanks joined the in-house advertising agency at Harrah’s Reno in 1983, when the company operated just four casinos; it now owns or manages 49. After earning several promotions, Shanks was named Vice President of Marketing for the company’s Western Division in 1998. In 2003, she was promoted to Senior Vice President of Marketing for the Western Division, where she implemented strategies to drive incremental revenue growth, customer retention and loyalty. She assumed her current position later that year.
Shanks is a recipient of The Chairman’s Award for outstanding performance and the Corporate Excellence Award, the company’s highest executive award.
Since its beginning in Reno, Nevada nearly 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The company’s properties operate primarily under the Harrah’s, Caesars and Horseshoe brand names; Harrah’s also owns the London Clubs International family of casinos. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.