Distinguished Speaker Series
David R. Yaun
Vice President, Global Industries Marketing and Communications
What Makes a Great Brand Great
Thursday, March 3, 2011
5:15 to 6:00 p.m.
Berger Auditorium, McClelland Hall
[view map and directions]
About David R. Yaun
David Yaun is responsible for IBM’s global marketing and communications programs targeting clients in 17 major industry segments worldwide. He is responsible for thought leadership, industry value propositions, field enablement, demand generation, web marketing, events, advertising, alliance partners, and other market management responsibilities for these industries. He and his team play a central role in the design and execution of IBM’s award-winning “Smarter Planet” strategy.
Prior to this role, David spent five years as IBM’s lead executive responsible for conceiving and implementing a broad range of global collaborative innovation programs. David launched the company’s annual Global Innovation Outlook program and The Genographic Project, a joint research program with the National Geographic Society. He managed the development of ten new major business opportunities resulting from IBM’s pioneering “InnovationJam” program, an open, collaborative brainstorming program launched during the summer of 2006. Within three years, these investments delivered more than $1 billion in incremental revenues to IBM. He is a long-time member of IBM chairman Sam Palmisano’s senior leadership team (“The Integration and Values Team”), and serves on the Board of Governors for the IBM Academy of Technology.
His previous responsibilities include management of the world’s largest corporate intranet system (“w3”) and an extended team of nearly 200 communications professionals around the globe. Prior to joining the corporate team in 2000, David spent four years at IBM’s Thomas J. Watson Research Center. A member of the Deep Blue PR team, David was instrumental in announcing every major technical breakthrough and initiative from IBM’s labs in the late 1990s, including naming “Blue Gene,” a National Medal of Technology award-winning supercomputer.
David also spent four years at the U.S. headquarters of Sony Electronics Inc., where he managed ongoing public relations programs for Sony’s Handycam camcorder line and its cordless and wireless phones products. He launched a series of groundbreaking “first” products, including the Mini Disc recordable music system, the first digital camcorders, the Magic Link personal communicator, and the Data Discman electronic book reader.
David spent seven years at New York-based public relations agencies, including Edelman Public Relations, Connors Communications, and Technology Solutions. At Edelman, he managed communications programs for NYNEX Mobile Communications, Control Data, Management Science America, The Sporting News, and Fuji Film Floppy Disks. For Fuji, he created one of the first ongoing marketing campaigns targeting the then-nascent home office computing market.
In 2008, he was named to the board of advisors for the Business Innovation Factory, and his work is featured in the book The Responsibility Revolution, by Jeffrey Hollender and Bill Breen.
A graduate of St. Bonaventure University in western New York, he holds a bachelor’s degree in mass communication.