Beyond the Classroom : Marketing and Management Undergrads Prep for Career Searches at Immersion Day
By Liz Warren-Pederson
Incoming marketing and management majors participated in Career Immersion Day, a series of team-based games designed to get them thinking about job search strategies.
In September, 115 incoming marketing and management majors took a crash course in career prep — they participated in Career Immersion Day, a series of team-based games designed to get them thinking about resumes, online job searches, assessing personal strengths, and the industries and careers that might be the best fit for them.
“My first stop was the computer lab, where we had a scavenger hunt for finding jobs and internships,” said marketing major Kendra Taknint. “This was when I realized how crucial it is that I begin to apply and look for my summer internship immediately. I had not been thinking about this as urgently before I attended the Immersion Day so I am very glad I went.”
Senior lecturer in management and organizations Suzanne Cummins designed and hosted a match game for the students. “They were given five job positions, and for each job, five resumes that had been submitted for the position. Only one of the five in each case actually got an interview, and ultimately, the job. Students were playing the role of HR manager, figuring out what resume to forward to the hiring manager.”
There was also a “guess my career” game with alumni. “The highlight of the event for me was definitely guessing correctly that one of the women was the marketing coordinator for Girl Scout Cookies,” said marketing major Joshua Efron.
“Immersion Day taught me a lot about what I need to do to begin my career after I graduate,” said management major Carson McGrath. “I had fun with the activities and learned a lot at the same time. It really got me in the mindset of preparing to start my career.”