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Beyond the Classroom: Marketing Students Propose Solutions for Public Safety Program

Students at NYSEEller marketing seniors Alyssa Anderson and Jordan Underhill worked with Tucson Fire Department on drowning prevention public awareness campaigns.
Photo courtesy Tucson Fire Department.

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June 2012

By Liz Warren-Pederson

Three teams of students designed campaigns focused on Tucson Fire Department (TFD) public safety programs as part of their coursework in associate professor Hope Schau’s integrated marketing communications class this semester.

“Over the course of a couple weeks, the students saw many different presentations from local companies and groups,” said Mandy Hart, public safety education specialist with TFD. “In the class, they get to choose the project themselves, so the idea is to find something that they are passionate about.”

Hart’s own passion for TFD’s public safety programs came through for the students: not one, but three teams chose to work on TFD projects.

“We decided to focus on TFD because we saw that, in a government-funded sector, it is often hard to gain valuable and free insight about how you can improve your programs,” said Matthew Butrimovitz, Eller Marketing ’12. “My group also thought it would be fun to work with an organization that has done so much to better the city.”

Butrimovitz’s team worked on a campaign to promote motor vehicle safety; marketing seniors Alyssa Anderson and Jordan Underhill each worked on teams focused on drowning prevention campaigns.

“Personally, I swim for the University of Arizona, so this program struck close to home for me,” said Anderson. “Promoting a cause that I am passionate about made the project all the more worthwhile.”

The three teams proposed integrated campaign solutions, but one common theme came through for Hart: “It’s clear that we are behind in social media,” she said. “We heard that we really need a Facebook page!”

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