Dynamic Learning Community : Advertising Class Comes Full Circle with Real-World Alumnus Client
By Kelsey Wagner
Eller Marketing '12
Adjunct lecturer Ed Ackerley’s Advertising Management course is a perennial favorite among students. Despite its 8 a.m. time slot, it’s one of the hardest marketing electives to get into.
What makes this advertising class different is Ackerley’s emphasis on hands-on experience. The class acts as its own mini advertising agency, separated into various departments, complete with department heads and a director of the entire organization. And each year, Ackerley gets a big name organization to “hire” the class.
The entire experience is real: the company, the jobs, and the budget. This process happens every semester, but what is unique about this particular semester is that the client who has hired the class is a former student of Ackerley’s. Rick Bailey, Eller Marketing ‘10, the owner and manager of Tucson’s U-Swirl franchise, took Ackerley’s class while he attended Eller.
Bailey describes it as “the best class of my college career. I liked it because we were able to work like we were in a business, not a class. We had a real-world experience.”