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Team Santiago
Doctoral students Kevin Chau and Juan Gonzales have teamed up to deliver multimedia program notes designed to enhance the classical music concert experience.
Photo by Sarah Mauet.

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Entrepreneurial Experience : Venture Team Update: Team Santiago

March 2013

By Liz Warren-Pederson

Two doctoral students in the McGuire Entrepreneurship ProgramKevin Chau (Piano Performance) and Juan Gonzales (Agricultural and Biosystems Engineering) — started off working with a third team member on a venture that didn’t stand up to feasibility tests. So they pivoted.

“My research interest is in contemporary music and audience experience,” Chau explained. “Juan has always been a big fan of classical music and is a frequent concert-goer. We brainstormed a couple ideas from our respective expertise until we decided on making a new version of program notes with team mentor Jim Jindrick's input.”

The concept? Multimedia program notes designed to enhance the classical music concert experience and connect audiences more deeply to the musical repertoire.

“We envision this replacing traditional printed program notes,” Chau said. “Ticketholders will be granted access to the multimedia content when they buy the ticket, so they can watch it at their leisure prior to or even after the concert.”

The concert hall, he adds, may broadcast the program notes in the lobby prior to the concert. “By helping people understand the music better, and become more engaged listeners, our program notes will help enhance the concert experience,” he said. The pair do not see their program notes platform as accessible during performances, during which time it could be distracting to other patrons. “We are still playing with different ideas, which includes turning our concept into a smart phone/tablet app, which would link to more information.”
  

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