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Eller College Home > Our Stories > Governance and Social Responsibility > Elon Tops Eller Ethics Case Competition

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Governance and Social Responsibility : Elon University Tops Eller Ethics Case Competition

Daniel Bell and Charles Costa of Elon University, with EthicsPoint Distinguished Lecturer in Business Ethics Paul Melendez (center).
Daniel Bell and Charles Costa of Elon University, with EthicsPoint Distinguished Lecturer in Business Ethics Paul Melendez (center).

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November 2009

By Liz Warren-Pederson

The competition exposed students representing 26 universities to a thought-provoking business ethics case that they could face in their professional careers.

Students Daniel Bell and Charles Costa of Elon University topped the seventh annual Eller Ethics Case Competition, which ran October 22-24. The three-day event challenged teams of students from 26 universities around the country to analyze an ethical case that focused on the Tata Nano, the least expensive car in the world.

Robert Horsley and Kevin Homsy of USC and Eric Sung and Jeffrey Siegel of UT-Austin rounded out the top three placing teams; Julian Snow and Jake Wooten of Emory University were recognized with the Bright Line Award for their essay contest submission.

The experience challenged the students' moral reasoning, provided networking opportunities, and in the end, raised students' awareness of the importance of corporate social responsibility, says Paul Melendez, the EthicsPoint Distinguished Lecturer in Business Ethics and director of the Eller Ethics Program at the UA.

Students were asked to consider, among other things, the advantages the Tata Nano has for helping lower socio-economic groups find both mobility and a way out of poverty, and the accompanying costs of millions of new cars consuming petroleum reserves and adding to air pollution and global climate problems.

The event was sponsored by Walgreen’s, Ernst & Young, HP, EthicsPoint, the Arizona Chapter of CFE, Target, Cintas, Northwestern Mutual Financial Network, and KB Home.

1st Place Winners: Daniel Bell and Charles Costa, Elon University
 
2nd Place: Robert Horsley and Kevin Homsy, University of Southern California
 
3rd Place: Eric Sung and Jeffrey Siegel, University of Texas Austin
 
4th Place: Matthew McKenna and Michelle Fares, Georgetown University
 
Essay Award Winner: Julian Snow and Jake Wooten, Emory University

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