Governance and Social Responsibility : Eller Students Set Sights on Healthy Eating
By Sarah Thompson
Eller Finance '13
Two teams of Eller undergraduate students took on marketing challenges for Tucson Village Farm as part of the corporate social responsibility track of the first-semester cohort class BNAD 314: Business Communication.
In this track, student teams get hands-on experience working with real-world clients. The track focuses on application of business-related research, client management, presentation, and professional writing.
The students are split into teams and paired with local nonprofit organizations to complete a task that will better the organization. The Tucson Village Farm teams took on the creation of a public relations and marketing guide for the Harvest Festival event, as well as interactive signage for the event.
The Tucson Village Farm is a working urban farm built by and for the youth of Tucson. A program of the Pima County Cooperative Extension and the University of Arizona, it is a seed-to-table program designed to reconnect young people to a healthy food system, teach them how to grow and prepare fresh food, and empower them to make healthy life choices. The farm’s annual Harvest Festival — which includes a farmers market, samples, and cooking demonstrations each November — drew over 1,000 people this year and was supported by community volunteers, including the Eller students.“The experience was unique because it gave us the opportunity to work with an actual company to fix a real-world problem, which I had never done before,” said Terrence O’Connor (Eller Accounting ’14). Other students who worked with O’Connor on the group project were Brad Efune (Eller Finance ’14), Jordan Kulus (Eller Accounting ’14), Chelsea Bush (Eller Marketing ’14), and Lauren Bee (Eller Marketing and Pre-Law ’14).