Leading in a Global Market : Eller Undergrads Spend Winter in India
By Trevor Diddell, BSBA Marketing '10
Thirteen Emerging Markets classmates traveled to India as part of the College's Global Business Program.
While many students used the winter break to unwind, 13 UA undergrads left Christmas day for a two-and-a-half week trip to India as part of the Eller College Global Business Program.
The students traveled as part of the BNAD 450 Emerging Markets course; they spent the fall semester learning about the business culture and industries of India, then made the journey to see first-hand how their class discussions compared to the real thing.
Lecturer Anil Agrawal taught the course and led the trip with Eric Ferguson, academic and international programs advisor. The students spent over 30 hours of travel time on their journey to India, but the long trip was well worth it. When the group arrived in Delhi, they were overwhelmed.