Webinar: The Price of Taking a Stance


10 a.m. to 11 a.m. May 27, 2021

Over the last 10 years, purpose-driven corporate actions have evolved from companies contributing to widely supported causes, such as cancer research, to companies taking stances on more divisive issues, such as gun control and LGBTQ rights. And as the political climate in the United States becomes increasingly charged, some businesses—often at the behest of internal stakeholders—are increasingly looking to have their voices heard on controversial issues.

This webinar will focus on what companies should know when they engage in corporate activism in order to alleviate any negative ramifications, including:

  • Who should deliver the message?
  • Is the stance a statement or an action?
  • Is the stance aligned with the company’s industry?
  • Are there external benefits to the stance?

Participants will leave this webinar better equipped to lead and advise their firms through corporate activism


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Speaker Bio

Nooshin Warren joined the Eller College of Management in 2016 after earning her PhD in Marketing from Texas A&M University. Before academia, Warren was a marketing manager at Khosro Medisa Teb in Tehran, Iran. Her areas of expertise include new product development and innovation, firm/stock market communication strategies, the impact of top management on the effectiveness of marketing actions and measuring the financial value of marketing actions and assets. Nooshin is also a member of the Eller College Diversity and Inclusion Task Force.