consumer behavior

Martin Reimann

In the Headlines

Faculty Research

Eller Marketing Professor’s Research on How Curiosity Makes You Crave Showcased in Scientific American

Hope Schau

In the Headlines

Faculty Research

Hope Schau Quoted in Enterprise Magazine on Credit Unions and Customer Connections

Consumer Reviews are Key to Measure Quality

Faculty Research

New Research: Consumer Reviews are Key to Measure Quality

Anastasiya Pocheptsova Ghosh

Faculty Research

New Eller Research Shows Online Reviews Trump Product Ratings

Jennifer Savary

Jennifer Savary, Assistant Professor of Marketing

Jesper Nielsen

Jesper Nielsen, Associate Professor of Marketing

Levis

Innovation x Collaboration: Adam Zloto '08 BSBA (Finance)

Caleb Warren

Faculty Research

Those Funny Ads May Make You Laugh, But Maybe Not Buy