J. Daniel Martinez Garcia

Doctoral Candidate

McClelland Hall 320C

Areas of Expertise

  • Empirical modeling
  • Marketing strategy
  • Media management
  • Corporate political activities
  • Entertainment marketing

Bio

Daniel is a quantitative modeler interested in tackling marketing strategy questions. His current research combines his substantial interest in brand sociopolitical activism, with his contextual interest in the music industry’s emerging digital market. His current research looks at the antecedents and consequences of corporate political activities in the marketplace, as well as the drivers of news coverage in mainstream media. Some of his research work is situated in the entertainment industry, more specifically, the U.S. music industry where he has secured data partnerships with major music industry data analytics companies.

Daniel's dissertation research received the prestigious Lisa Scheer Award for best research proposal by a fellow at the 2020 Marketing Strategy Consortium. Additionally, Daniel’s B2B work on distribution channels won “Best Paper in Track” at the 2019 AMA Winter Academic Conference.

He has presented his work at AMA Winter Academic Conferences and ISBM Academic Conference, and at symposiums including 2018 ISBM PhD Camp for Research in Business-to-Business Marketsand 2019 PDMA Doctoral Consortium. Daniel joined the Ph.D. program in 2016.

Research

Publications:

Ebrahimi, Mohammadreza and Martinez, J. Daniel (2019) "Involuntary Embarrassing Exposures in Online Social Networks: A Replication Study," AIS Transactions on Replication Research: Vol. 5, Article 7.  DOI: 10.17705/1atrr.00039

Working Papers:

Daniel Martinez*, Yong Liu, Nooshin Warren, “The Effect of Person-brand Activism on Brand Performance”. Preparing for Submission to Marketing Science

Shankar Ganesan, Yong Liu, Daniel Martinez, “Managing News Media Coverage of Product-Harm Crises”, Revising for resubmission to Journal of Marketing Research

Daniel Martinez, Madhu Viswanathan, Mrinal Ghosh, “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market”. Preparing for submission to Marketing Science

Daniel Martinez*, Nooshin Warren, Yashoda Bhagwat, “Drivers of Successful Corporate Sociopolitical Activism”. Drafting manuscript

* Indicates equal authorship

CONFERENCE PRESENTATIONS

J. Daniel Martinez, Yong Liu and Nooshin Warren “The Effect of Person-brand Activism on Brand Performance,” presented at the 2020 Winter AMA, San Diego, CA, February 2020.

J. Daniel Martinez, Nooshin Warren, and Yashoda Bhagwat “Drivers of Successful Sociopolitical Activism,” presented at the 2020 Winter AMA, San Diego, CA, February 2020.

J. Daniel Martinez, Nooshin Warren and Yong Liu “Activism: Antecedents of Taking a Stance,” presented at the 2019 PDMA Doctoral Consortium, University of Illinois at Champaign-Urbana, August 2019.

J. Daniel Martinez, Mrinal Ghosh, and Madhu Viswanathan, “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market,” presented at  the 2019 Winter AMA, Austin, TX, February 2019. 

J. Daniel Martinez, Mrinal Ghosh, and Madhu Viswanathan, “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market,” presented at the 2018 ISBM Academic Conference, Boston, MA, August 2018.

Shankar Ganesan, Yong Liu, and J. Daniel Martinez “Managing News Media Coverage of Product-Harm Crises," presented at the 2018 Winter AMA, New Orleans, LA, February 2018.

DOCTORAL CONSORTIA AND PROFESSIONAL DEVELOPMENT ACTIVITIES

2020      Marketing Strategy Consortium Fellow                                    Austin, TX

2020      Houston Doctoral Consortium (postponed)                             Houston, TX

2019      PDMA Doctoral Consortium Fellow                                          Champaign-Urbana, IL

2018      ISBM Doctoral Consortium                                                         Boston, MA

 

HONORS, FELLOWSHIPS, HONORS AND AWARDS

  • 2020 Lisa Scheer Award for Best Proposal Marketing Strategy Consortium
    • “The Effect of Person-brand Activism on Brand Performance” (Job Market Paper)
  • 2019 AMA Winter Academic Conference “Best Paper in Track – Interfirm Complexity”
    • “Vertical Structure and Cost-Passthrough: Analysis of Tiered Distribution Channels in the U.S. Retail Beer Market”
  • Eller College of Management - Fall 2018 Small Research Grant
  • Eller College of Management - Fall 2017 Small Research Grant
  • Beta Gamma Sigma Business Honors Society, May 2016 - Present
  • Floyd Decker Award, Best Electrical and Computer Engineering Senior, Class of 2015
  • Outstanding Senior, Department of Electrical and Computer Engineering, Spring 2015
  • Top of the class (Valedictorian) for the College of Engineering, UTEP, Spring 2015
  • University Honors Program Undergraduate Degree, Spring 2015
  • Best Senior Project, Department of Electrical and Computer Engineering, Spring 2015
  • Valedictory Speaker at ECE Graduation, Spring 2015
  • Mike Loya Joint-Degree Fellow (First Recipient), Fall 2014 - Spring 2016
  • IEEE/Eta Kappa Nu Electrical Engineering Honors Society, Spring 2014 - Present
  • Tau Beta Pi Engineering Honors Society, Fall 2013 - Present
  • Golden Key International Honors Society, Spring 2013 - Present
  • Engineering Emerging Leaders Institute member, Fall 2011 - Spring 2013
  • UTEP Presidential Scholar, Fall 2011 - Spring 2015