J. Daniel Martinez Garcia

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Empirical modeling
  • Marketing strategy
  • Media management
  • Corporate political activities
  • Entertainment marketing

Bio

Daniel’s research interests revolve around marketing communications and the media management strategies surrounding them. His current research looks at the antecedents and consequences of corporate political activities in the marketplace, as well as the drivers of news coverage in mainstream media. Some of his research work is situated in the entertainment industry, more specifically, the U.S. music industry where he has secured data partnerships with major music industry data analytics companies. Daniel’s work won “Best Paper in Track” at the 2019 AMA Winter Academic Conference.

His work has been presented at AMA Winter Academic Conference and ISBM Academic Conference, and at symposiums including 2018 ISBM PhD Camp for Research in Business-to-Business Markets and 2019 PDMA Doctoral Consortium. Daniel joined the Ph.D. program in 2016.

Research

Publications:

Ebrahimi, Mohammadreza and Martinez, J. Daniel (2019) "Involuntary Embarrassing Exposures in Online Social Networks: A Replication Study," AIS Transactions on Replication Research: Vol. 5, Article 7.  DOI: 10.17705/1atrr.00039

Working Papers:

J. Daniel Martinez, Shankar Ganesan, and Yong Liu, “Managing News Media Coverage of Product-Harm Crises,” submitted to Journal of Marketing Research.

J. Daniel Martinez, Mrinal Ghosh, and Madhu Viswanathan, “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market," draft completed; preparing draft for Journal of Marketing Research.

Conference Presentations

J. Daniel Martinez, Nooshin Warren and Yong Liu “Activism: Antecedents of Taking a Stance,” presented at the 2019 PDMA Doctoral Consortium, University of Illinois at Champaign-Urbana, August 2019.

J. Daniel Martinez, Mrinal Ghosh, and Madhu Viswanathan, “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market,” presented at  the 2019 Winter AMA, Austin, TX, February 2019. 

J. Daniel Martinez, Mrinal Ghosh, and Madhu Viswanathan, “Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market,” presented at the 2018 ISBM Academic Conference, Boston, MA, August 2018.

J. Daniel Martinez, Shankar Ganesan, and Yong Liu, “Managing News Media Coverage of Product-Harm Crises," presented at the 2018 Winter AMA, New Orleans, LA, February 2018.

Grants, Fellowships, Honors, and Awards

  • 2019 PDMA Doctoral Consortium Fellow
  • 2019 AMA Winter Academic Conference “Best Paper in Track – Interfirm Complexity"
    “Vertical Structure and Cost-Passthrough: Analysis of Tiered Distribution Channels in the U.S. Retail Beer Market”
  • Eller College of Management - Fall 2018 Small Research Grant
  • Beta Gamma Sigma Business Honors Society, May 2016 - Present
  • Floyd Decker Award, Best Electrical and Computer Engineering Senior, Class of 2015
  • Outstanding Senior, Department of Electrical and Computer Engineering, Spring 2015
  • Top of the class (Valedictorian) for the College of Engineering, UTEP, Spring 2015
  • University Honors Program Undergraduate Degree, Spring 2015
  • Best Senior Project, Department of Electrical and Computer Engineering, Spring 2015
  • Valedictory Speaker at ECE Graduation, Spring 2015
  • Mike Loya Joint-Degree Fellow (First Recipient), Fall 2014 - Spring 2016
  • IEEE/Eta Kappa Nu Electrical Engineering Honors Society, Spring 2014 - Present
  • Tau Beta Pi Engineering Honors Society, Fall 2013 - Present
  • Golden Key International Honors Society, Spring 2013 - Present
  • Engineering Emerging Leaders Institute member, Fall 2011 - Spring 2013
  • UTEP Presidential Scholar, Fall 2011 - Spring 2015