John Yi

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Online consumer behavior
  • Consumer well-being (satisfaction and happiness)
  • Embodied cognition
  • Behavioral decision theory
  • Construal level theory


John joined the program in fall 2015. His research experience includes work in embodied cognition and online information search patterns. His major interest topics are online review and affect.

Research Interests

  • Consumer Psychology
  • Online Consumer Behavior

Awards & Grants

  • National Research Fellowship for Humanities, Korea Student Aid Foundation, 2014
  • Scholarship, Seoul National University, 2010-2013