Kristen Lane

Limited Term Adjunct Lecturer

McClelland Hall 320

Areas of Expertise

  • Consumer psychology
  • Information choice and sharing
  • Fake news and misinformation
  • Brands and identity


PhD in Marketing, University of Arizona, 2020

BS in Marketing, University of Arizona (with Honors, Phi Beta Kappa, Beta Gamma Sigma), 2015


Kristen Lane earned her PhD in Marketing, with a minor in Social Psychology, from the University of Arizona. Her areas of expertise include information choice and sharing, fake news and misinformation, and brand identity-connections. Specifically, she studies how social and identity-based processes impact information choice and sharing online. Kristen is affiliated with the Association for Consumer Research, the American Marketing Association, the Society for Consumer Psychology, and the American Psychological Association.

Postdoctoral Research Position

Project Manager, Effects of Social, Behavioral, and Informational Factors in Adherence to Face Covering Guidelines. Funded by the Research, Innovation, and Impact Grant, the University of Arizona, 2020-2021


Eller Undergraduate Courses:

  • MKTG 450 – Consumer Behavior

  • MKTG 471 – Marketing Capstone

Eller Professional Marketing Minor Courses:

  • MKTG 304 – Marketing Research

  • MKTG 306 – Marketing and Human Behavior



Lane, Kristen, and Levy, Sidney J. (2019). “Marketing in the digital age: A moveable feast of information,” in Aric Rindfleisch, Alan Malter (ed.) Marketing in a Digital World (Review of Marketing Research), 16, 13-33.

Reimann, Martin and Kristen Lane (2017), “Can a toy encourage lower calorie meal bundle selection in children? A field experiment on the reinforcing effects of toys on food choice,” PLOS ONE, 12 (1).

Working Papers

Lane, Kristen, and Merrie Brucks, “When Friends Don’t Care About Facts: Belonging Motivation Drives Untrustworthy Information Sharing,” under review at PNAS.

Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen, “Inoculation in the Information Marketplace: When Consumers Choose to Read Negative News,” targeting the Journal of Marketing Research.

Research in Progress

Lane, Kristen, Dafna Goor, and Michael Norton. “The Elusive Value of Information: Sellers Underestimate the Value of their Information,” data collection in process.

Lane, Kristen and Anika Schumacher. “The Vigilant Caregiver: Caregiving Increases Detection of Deceptive Information,” data collection in process.

Academic Awards & Recognition

  • AMA-Sheth Doctoral Consortium Fellow (2019)
  • Yale Whitebox Advisors Graduate Student Conference Fellow (2018)
  • Robert Mittelstaedt Doctoral Symposium Fellow (2018)
  • Selected Representative: Eller College Doctoral Student Research Workshop (2018)
  • University of Houston Doctoral Symposium Fellow (2017)
  • Selected Representative: 35th Annual University of Houston Doctoral Symposium (2017)
  • Designing a Career in the Marketing Academy Fellow (2016)
  • Acceptance into the professional organization Beta Gamma Sigma (2015)
  • Thinking Forward Award: Leadership in Innovation in Marketing, Eller College of Management (2015)
  • Pillars of Excellence Award (in Scholarship, Service and Research): University of Arizona, Honors College (2014)
  • Kissling “Spirit of Inquiry” Award: University of Arizona (2014)
  • McCord Honors Business Scholarship: University of Arizona, Eller College of Management (2013)