Liang Huang

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Financial decision making
  • Innovations in financial services
  • Psychology of money
  • Resource management
  • Judgment and decision making

Areas of Expertise & Research Interests

  • Financial Decision Making
  • Innovations in Financial Services
  • Psychology of Money
  • Resource Management
  • Judgment and Decision Making

 

Dissertation

Title: “Using FinTech to Budget: Consumer Spending in the Age of Information Access”

Advisor: Anastasiya Pocheptsova Ghosh

Committee: Yong Liu, Jennifer Savary, Szu-Chi Huang

  • Society of Judgment and Decision Making, Runner up for the Best Student Poster Award
  • Think Forward Initiative (ING) Research Grant Award ($19,555)

 

Publications & Papers Under Review or Revision

Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,” Journal of the Association for Consumer Research, 5(3), 271-281.

 

Huang, Liang, Rafay Siddiqui, and Anastasiya P. Ghosh, “More of the Same: Higher Pain of Payment Decreases Variety Seeking,” revising for third-round review at Journal of Consumer Research

 

Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect,” under second-round review at Journal of Marketing Research

 

Huang, Liang and Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access,” revising for invited resubmission at Journal of Marketing

 

Conference Presentations

Using FinTech to Budget: Consumer Spending in the Age of Information Access

  • A Big Difference for Behavior Change Conference (online, Canada), November 2020
  • Society for the Study of Motivation (Chicago, IL), May 2020, canceled due to COVID-19
  • China Marketing International Conference (Guangzhou, China), July 2019
  • Theory and Practice in Marketing Conference, Journal of Marketing Special Issue on Technology (New York, NY), May 2019
  • Boulder Summer Conference on Consumer Financial Decision Making (Boulder, CO), poster, May 2019
  • Society for Judgment and Decision Making (New Orleans, LA), poster, November 2018
  • Association for Consumer Research, Special Session (Dallas, TX), October 2018

 

More of the Same: Higher Pain of Payment Decreases Variety Seeking

  • Association for Consumer Research, Special Session (Atlanta, GA), October 2019
  • China Marketing International Conference (Shanghai, China), July 2018
  • The 36th Annual University of Houston Doctoral Symposium (Houston, TX), April 2018
  • Association for Consumer Research, Special Session (San Diego, CA), October 2017
  • The 11th Southeast Marketing Symposium (Lexington, KY), April 2017
  • The Effect of Numerical Markers on Consumer Judgment and Decision-Making Conference (Columbia, SC), poster, April 2017

 

When Payments Go Social: The Use of Person-to-Person Payment Methods Attenuates the Endowment Effect

  • Boulder Summer Conference on Consumer Financial Decision Making (Boulder, CO), poster, May 2020, canceled due to COVID-19
  • Society for Consumer Psychology (Huntington Beach, California), March 2020
  • The 28th Annual Robert Mittelstaedt Doctoral Symposium (Lincoln, NE), March 2019
  • Association for Consumer Research (Dallas, TX), October 2018

 

Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations

  • Association for Consumer Research (Paris, France), October 2020
  • Boulder Summer Conference on Consumer Financial Decision Making (Boulder, CO), poster, May 2020, canceled due to COVID-19
  • Society for Consumer Psychology (Huntington Beach, California), March 2020