Liang Huang

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Financial decision making
  • Innovations in financial services
  • Psychology of money
  • Resource management
  • Judgment and decision making

Conference Presentations

Huang, Liang and Anastasiya Pocheptsova Ghosh, “Dynamic Budget Monitoring: Using Fin-Tech Products to Budget Increases Consumer Spending”

  • China Marketing International Conference, Special Session on Innovations (Guangzhou, China), July 2019
  • Theory and Practice in Marketing Conference, Columbia University, NY, May 2019
  • Boulder Summer Conference on Consumer Financial Decision Making (Boulder, CO) (poster or working paper), May 2019
  • Society for Judgment and Decision Making (New Orleans, LA) §, Runner up for the Best Student Poster Award, November 2018
  • Association for Consumer Research, Special Session on Financial Decision Making (Dallas, TX), October 2018

Huang, Liang, Rafay Siddiqui and Anastasiya Pocheptsova Ghosh, “More of the Same: The Effect of Pain of Payment on Variety Seeking”

  • Society for Judgment and Decision Making (New Orleans, LA) (presentation by coauthor, poster or working paper), November 2018
  • China Marketing International Conference (Shanghai, China), July 2018
  • The 36th Annual University of Houston Doctoral Symposium (Houston, TX), April 2018
  • Association for Consumer Research, Special Session on Variety Seeking (San Diego, CA), October 2017
  • The 11th Southeast Marketing Symposium (Lexington, KY), April 2017
  • The Effect of Numerical Markers on Consumer Judgment and Decision-Making Conference (Columbia, SC) (poster or working paper), April 2017

Huang, Liang and Jennifer Savary, “Using Person-to-Person Payment Methods for Transactions Attenuates the Endowment Effect”

  • The 28th Annual Robert Mittelstaedt Doctoral Symposium (Lincoln, NE), March 2019
  • Association for Consumer Research (Dallas, TX), October 2018