Assistant Professor of Marketing
- Market Research
- Sales Force Management
- Distribution Channels
- Marketing Strategy
- Viswanathan, Madhu, Prokriti Mukherji, Om Narasimhan and Rajesh Chandy, "The Big Picture: Exploring the Performance Impace of being at the Technological Frontier."
- Viswanathan, Madhu, "Economic Impact of Category Captaincy: An Examination of Assortments and Prices."
- Viswanathan, Madhu, Tony Cui, Mrinal Ghosh, and George John, "Loss-Averse Reference Dependent Contract Choices: Evidence from Sales Force Compensation."
- Viswanathan, Madhu, Ranjan Banerjee and Om Narasimhan, "Studying the Switching Behavior of Electricians: Assessing the Impact of Loyalty Programs."