INSITE: Center for Business Intelligence and Analytics

INSITE: Center for Business Intelligence and Analytics

Big data—and bigger insight.


At INSITE: Center for Business Intelligence and Analysis, data from every imaginable source translates into action in every imaginable realm.

Data such as chronic disease trends, social brand advertising, smart campus design and even smart cities. More data than ever is being generated by platforms around the globe. Here, we harness and analyze it.    

Featured Research

Using Data to Predict Student Retention

The first years of college are crucial deciders of a student’s likelihood to graduate—and most university freshmen use their scannable ID cards everywhere. So INSITE researchers came up with a powerful idea: track freshmen’s traffic around campus to pinpoint factors that help predict whether they’ll see their education through to graduation.

View Project

Chronic Disease Trends in Arizona Counties

With chronic disease being the most frequent (and preventable) cause of death in Arizona, INSITE worked closely with the Arizona Department of Health Services to analyze 915,355 chronic disease-related patient visits over the course of four years. The aim: to better understand these diseases, their populations and their costs.

View Project

All INSITE Research

With research projects spanning the data science of sustainability to disease co-occurrence to large-scale network analysis for news propagation on social media, INSITE research touches nearly every industry and platform.

Learn More About INSITE Research

Explore INSITE

Case Studies

INSITE works with data and business intelligence software companies to bring hands-on tools for MIS students to use as they work on business projects in the classroom. Explore the work we’ve done with businesses like Jaspersoft and Ataccama.

View Case Studies


INSITE furthers its impact far beyond campus. Learn about our faculty’s courses, our Business Intelligence and Analytics Certificate and our real-world classroom courses that help students prepare for business intelligence analytics.

View Education


Our faculty and students regularly publish in leading journals as well as present at conferences, author book chapters and publish in other publications. Get to know the insights stemming from our center’s efforts.

View Publications

Our Sponsors and Partners

It takes a village to harness and analyze a world full of data. Get to know the sponsors, industry partners and collaborating organizations who fuel our impact.

View INSITE Sponsors, Collaborators and Partners

Contact Us

By Phone

520-626-4113 office
520-626-2775 fax

By Email

General Inquiries

By Mail

McClelland Hall 430
The University of Arizona
P.O. Box 210108
Tucson, AZ 85721-0108


Our People