Here, experiential learning is a key part of your curriculum. Through student clubs, internships, competitions and real-world work with local businesses, you’ll get valuable exposure to the challenges and tools in the marketing world today.

Become a true expert in understanding how consumers think and exactly how to reach them. In our 12-month program, you’ll earn a degree that magnifies the value of your undergraduate degree and makes you a true standout to employers.

Go from marketing student to active leader in the marketing community. In our program (which typically takes about five years) you’ll embark on in-depth coursework and close faculty research partnerships and rise to the top of your field.

The Lundgren Retail Collaborative (LRC) is a groundbreaking joint initiative between the Marketing Department of the Eller College of Management and the Norton School of Human Ecology. The vision of the LRC is to be a world-class retail center at the University of Arizona that will transform retail education, research, and practice. 

The Behavioral Lab at the Eller Department of Marketing collects empirical data to understand consumers' behavior and psyche. Utilizing advanced methods such as psychometric surveys and behavioral experiments, the lab provides valuable insights into consumer decision-making, to inform marketing strategies and develop psychological theories of consumer behavior.

The RSIM is a premier undergraduate program in the Eller College Marketing Department that creates advanced opportunities for highly motivated and energized students wanting to gain invaluable leadership opportunities and skills.