Department of Marketing
Innovation, with a good dose of imagination.
Thanks to influential faculty research, an active community of students and multiple major marketing events each year, our Marketing Department is as bustling as it is stimulating.
Our aims: to forge new understanding—and put students on the path to a dynamic career.
Featured Program
Marketing Minor
Incorporate this 18-unit summer program into your undergraduate education and infuse solid value into your resume and skill set. Regardless of your non-business major, a marketing minor puts you a step ahead of the game.
Featured Program
Master of Science in Marketing
In as few as 12 months, you can complete your Master’s in Marketing in one of the top 10 graduate marketing programs in the United States—and the only program in Arizona. You’ll work with distinguished Eller faculty and fine-tune skills valued in almost any business and industry.
What excites me about teaching undergraduates the basics of research is that I get to empower students at the beginning of their careers to think critically about ambiguous problems, understand how to frame those problems and then go out and seek the information they need to answer their questions. While I believe this skill is vital to success in a marketing career, I also think this ability is invaluable across all of their future endeavors.
Jennifer Savary, Assistant Professor of Marketing
Our Marketing Academic Programs
Here, experiential learning is a key part of your curriculum. Through student clubs, internships, competitions and real-world work with local businesses, you’ll get valuable exposure to the challenges and tools in the marketing world today.
Become a true expert in understanding how consumers think and exactly how to reach them. In our 12-month program, you’ll earn a degree that magnifies the value of your undergraduate degree and makes you a true standout to employers.
Go from marketing student to active leader in the marketing community. In our program (which typically takes about five years) you’ll embark on in-depth coursework and close faculty research partnerships and rise to the top of your field.
Invest in Marketing at Eller: Because great businesses aren't built alone.
The Department of Marketing continues to make a major impact in the field thanks to generous gifts from friends, supporters and alumni. Your investment can make anything possible—from faculty fellowships to student travel expenses to industry-shaping research.
Meet Marketing Students, Alumni and Faculty
Morgan Maloney '20 BSBA (Marketing) shares how she was able to ground herself in the Eller community and use what she is learning to launch herself into a career in marketing.
Sarah Rosen ’02 BSBA (Marketing) is head of Twitter's U.S. Entertainment Partnerships. Rosen’s road to Twitter began during her junior year at Eller, when she decided to find an internship in Hollywood.
Research by Caleb Warren, associate professor of marketing, indicates that consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us.
News
Contact Us
By Phone
520-621-7479 office
520-621-7483 fax
By Email
General Inquiries
marketing@eller.arizona.edu
By Mail
McClelland Hall 320
The University of Arizona
P.O. Box 210108
Tucson, AZ 85721-0108