Thanks to influential faculty research, an active community of students and multiple major marketing events each year, our Marketing Department is as bustling as it is stimulating.
Our aims: to forge new understanding—and put students on the path to a dynamic career.
Incorporate this 18-unit summer program into your undergraduate education and infuse solid value into your resume and skill set. Regardless of your non-business major, a marketing minor puts you a step ahead of the game.
With faculty expertise ranging from advertising effects to financial metrics to the neuroscience of consumer behavior, research in our marketing department is as lively as it is intriguing. Catch up on the latest research findings to learn more.
What excites me about teaching undergraduates the basics of research is that I get to empower students at the beginning of their careers to think critically about ambiguous problems, understand how to frame those problems and then go out and seek the information they need to answer their questions. While I believe this skill is vital to success in a marketing career, I also think this ability is invaluable across all of their future endeavors.
Jennifer Savary, Assistant Professor of Marketing
Our Marketing Academic Programs
Here, experiential learning is a key part of your curriculum. Through student clubs, internships, competitions and real-world work with local businesses, you’ll get valuable exposure to the challenges and tools in the marketing world today.Explore Marketing Undergraduate Programs »
Become a true expert in understanding how consumers think and exactly how to reach them. In our 12-month program, you’ll earn a degree that magnifies the value of your undergraduate degree and makes you a true standout to employers.Explore the Master's in Marketing »
Invest in Marketing at Eller: Because great businesses aren't built alone.
The Department of Marketing continues to make a major impact in the field thanks to generous gifts from friends, supporters and alumni. Your investment can make anything possible—from faculty fellowships to student travel expenses to industry-shaping research.
Meet Marketing Students, Alumni and Faculty
Morgan Maloney '20 BSBA
Morgan Maloney '20 BSBA (Marketing) shares how she was able to ground herself in the Eller community and use what she is learning to launch herself into a career in marketing.Meet Morgan Maloney »
Sarah Rosen ’02 BSBA
Sarah Rosen ’02 BSBA (Marketing) is head of Twitter's U.S. Entertainment Partnerships. Rosen’s road to Twitter began during her junior year at Eller, when she decided to find an internship in Hollywood.Meet Sarah Rosen »