Department of Marketing

Here, experiential learning is a key part of your curriculum. Through student clubs, internships, competitions and real-world work with local businesses, you’ll get valuable exposure to the challenges and tools in the marketing world today.

Become a true expert in understanding how consumers think and exactly how to reach them. In our 12-month program, you’ll earn a degree that magnifies the value of your undergraduate degree and makes you a true standout to employers.

Go from marketing student to active leader in the marketing community. In our program (which typically takes about five years) you’ll embark on in-depth coursework and close faculty research partnerships and rise to the top of your field.

Morgan Maloney '20 BSBA (Marketing) shares how she was able to ground herself in the Eller community and use what she is learning to launch herself into a career in marketing.

Sarah Rosen ’02 BSBA (Marketing) is head of Twitter's U.S. Entertainment Partnerships. Rosen’s road to Twitter began during her junior year at Eller, when she decided to find an internship in Hollywood.

Research by Caleb Warren, associate professor of marketing, indicates that consuming brands ironically is a way to secretly signal our identity or beliefs to people who know us.