Undergraduate Marketing Minor

 

Overview

The Marketing Minor is open to all non-business majors, who wish to complement and augment their current degrees with a focus on marketing. The minor program is predesigned to help students gain a holistic perspective of marketing and its applications in a variety of business settings. The objective of the program is to provide students with skills that set them apart as dynamic thinkers and strengthens their collaborative potential.

Students complete the entire program in just ONE summer.

The Summer 2021 Minor Program will be offered in two modalities for Main Campus students:

  1. iCourse Program (finish requirements in an online format)
  2. On-Ground Program (in-person)

Students will select their preferred modality for the program. Selections will either 100% iCourse or 100% On-Ground. Modality choice cannot combined (half iCourse/ half on-ground) and cannot changed once the program begins.

If enrollment of the on-ground program is not sufficient to sustain the expense of the program, the minor will only be offered as an iCourse Program.


Three Easy Steps

Get Eller on your resume in three simple steps:

  1. Complete the online form (below)
  2. Send us your resume
  3. Complete the pre-requisite courses
  4. You are in!

 

Apply now to get started



Doing the Marketing Minor program, I can honestly say, was the best decision
I made in college education-wise. I have learnt so much.

Emma Mangen, Public Health 
2020
 Marketing Minor

A Minor With Major Benefits

The Marketing Minor can be a valuable addition to your major course of study. The entire program is pre-designed for you. All courses are taught by faculty experts. The marketing, business and communication offered in the program can be utilized in a variety of ways to enhance and boost your career potential and opportunities. 

The Marketing Minor, with its vast potential and applications, can be a strong and unique source of competitive advantage for several majors, including but not limited to:

  • Communications
  • Media Arts
  • Journalism
  • Psychology
  • Sociology
  • Graphic Design
  • E-Society
  • Animal Sciences
  • Family Studies
  • Rehabilitation Studies & Services
  • Fine Arts (Music, Art)
  • English/Creative Writing
  • Retail and Consumer Studies
  • Regional Development
  • Computer Science
  • Foreign Language
  • Other majors with non-profit or entrepreneurial interests
  • Interdisciplinary Studies Program

Marketing Minor Curriculum

Pre-Requisites 

Prerequisites do not need to be completed before you apply for the minor program, but all must be completed by the first day of the minor program. You are responsible for enrolling in pre-requisite courses.

  • BNAD 303 Marketing Concepts & Tools (3)  Offered during fall, winter, spring and pre-session.

Plus, one of the following courses:

  • ECON 200 Principles of Economics (3 credits) or
  • ACCT 200 Intro to Financial Accounting (3 credits) or
  • ACCT 250 Survey of Accounting (3 credits) 

Core Courses

All core courses in the program are 2 credits each, pre-designed for all students. Upon acceptance, you will be automatically enrolled in all required minor courses.

Overview of common marketing research techniques and their usage in making effective marketing decisions; topics include collection and analysis of data, interpretation and reporting of results.

Overview of how fundamental concepts, principles and theories from psychology, sociology, anthropology can be used to understand why customers purchase products, the decision processes they use, and the social influences upon them.

The theory and practice of advertising with an emphasis on methods used by advertising professionals to enhance informational and persuasive communication.

The role of personal selling techniques, customer relationships, and negotiation in organizations; the application of personal selling skills in sales occupations, business interactions and personal development.

Overview of various topics in marketing communications to include public relations, direct marketing, collateral materials, event marketing, and guerilla marketing techniques.

Integration of the knowledge and skills from the required marketing and business courses; the creation of a marketing plan is the primary learning activity in this course.

Additional information on requirements:

  • Official Academic Program Requirements (APPR)

  • Attention:  Eller does not permit double use of courses in their majors or minors with majors or minors outside of the College. Unique units are required for the student’s major and minor.
  • Interdisciplinary Studies: IDS concentrations require 21 units. See the major advisor for marketing recommendations.

Marketing Minor Events

Career Immersion

The Eller Professional Development Center hosts a Career Immersion Day for the Marketing Minor students and to help provide the "Eller Experience."

Field Trips and Guest Speakers

Instructors provide the students with hands-on experience by visiting local companies and seeing "behind the scenes."

Industry leaders and experts are brought in to the classroom, so students can interact with them and gain more insights on using marketing to grow and thrive in their own chosen careers and fields. This also gives them a valuable opportunity to network and grow professionally.

Breakfast of Champions

The grand finale of the summer Marketing Minor program is the Breakfast of Champions.  On the last day of the program, students proudly present their group projects that they have been working on throughout the program to Judges from the business community. After thus showcasing the skills and expertise they have acquired in the program, students and faculty enjoy a wonderful breakfast together, and students are awarded their Marketing Minor degree certificates.  


Advising

Talk to your Major advisor about adding a Marketing Minor to your plan today!


Apply Now

Applying to the Marketing Minor Program is a fast process with NO application fee. Interested students complete the application process in these three easy steps:

  1. Complete the online application (below)
  2. Email your resume to marketing@eller.arizona.edu.

 

Decisions will be made on a rolling basis so that you will know your status within a short period of time after your submission and you will be able to plan your regular coursework.

For more information about the Marketing Minor, please email us at marketing@eller.arizona.edu.


The Marketing Minor program is a cohort-based program with all admitted students taking the same set of marketing (MKTG) courses during the same time period (summer sessions 1 and 2).

The prerequisite course (ECON 200/ACCT 200/ACCT 250) and the introductory marketing course (BNAD 303) can be taken during the preceding Fall or Spring terms. The Department also guarantees availability of the BNAD 303 class in the pre-session for students who were unable to complete the course in earlier semesters.

Students are required to complete the entire program in the chosen modality. Students that choose in-person modality will complete all the courses in Summer 1 and Summer 2 session fully in-person, and students that choose online modality will complete all the courses in Summer 1 and Summer 2 sessions online.

For guaranteed registration in the entire set of required classes, the student acknowledges (or understands or agrees) they will be enrolled in all courses and complete them during a single summer.