Undergraduate Marketing Minor
The Marketing Minor is only open to non-business majors, who wish to complement and augment their current degrees with a focus on marketing. The minor program is predesigned to help students gain a holistic perspective of marketing and its applications in a variety of business settings. The objective of the program is to provide students with skills that set them apart as dynamic thinkers and strengthen their collaborative potential.
The Marketing Minor program is an accelerated, asynchronous online summer program, so please keep this in mind while planning during the program’s timeline.
Student Testimonials
Pre-Requisite Classes
Prerequisites do not need to be completed before you apply for the minor program, but all must be completed by the first day of the minor program.
- You are responsible for enrolling in pre-requisite courses.
- AttentionEller does not permit double use of courses in their majors or minors with majors or minors outside of the College. Unique units are required for the student’s major and minor.
- Minimum 2.0 grade point average (GPA) needed to add minor.
BNAD 303 Marketing Concepts & Tools | PLUS One of the following courses: |
|---|---|
| (3 units) Offered during fall, winter, spring and summer pre-session. | MIS 111 Computers and Internetworked Society (3 units)
|
ECON 200 Principles of Economics (3 units)
| |
ACCT 250 Information for Business Decisions (3 units)*
ACCT 200 Intro to Financial Accounting (3 units)
* Minor students are encouraged to take ACCT 250 instead of ACCT 200 when possible. |
When Can I Take Pre-Reqs?
Please refer to the Schedule of Classes: a comprehensive listing of all credit-bearing courses available each semester. The Schedule of Classes is publicly available at schedule.arizona.edu; students wishing to register for a semester can view the Schedule of Classes using the Search for Classes button found in the UAccess Student Center.
Summer Marketing Courses
All core courses in the program are 2 credits each, pre-designed for all students. Classes are completed across two 5-week sessions over Summer. Artificial Intelligence (AI) will be integrated into the courses, equipping students with cutting-edge skills to stay competitive in today’s evolving business landscape.
Overview of common marketing research techniques and their usage in making effective marketing decisions; topics include collection and analysis of data, interpretation and reporting of results.
Overview of how fundamental concepts, principles and theories from psychology, sociology, anthropology can be used to understand why customers purchase products, the decision processes they use, and the social influences upon them.
The theory and practice of advertising with an emphasis on methods used by advertising professionals to enhance informational and persuasive communication.
The role of personal selling techniques, customer relationships, and negotiation in organizations; the application of personal selling skills in sales occupations, business interactions and personal development.
Overview of various topics in marketing communications to include public relations, direct marketing, collateral materials, event marketing, and guerilla marketing techniques.
Integration of the knowledge and skills from the required marketing and business courses; the creation of a marketing plan is the primary learning activity in this course.
Additional information on requirements:
- Interdisciplinary Studies: IDS concentrations require 21 units. See the major advisor for marketing recommendations.
How Does Marketing Compliment My Major?
The program, with its vast potential and applications, can be a strong and unique source of competitive advantage for several majors. Talk to your Major advisor about adding a Marketing Minor to your plan today!
| majors of past minor students: | ||||
|---|---|---|---|---|
| Animal Sciences | English/Creative Writing | Graphic Design | Other majors with non-profit or entrepreneurial interests | Regional Development |
| Computer Science | Family Studies | Interdisciplinary Studies Program | Psychology | Sociology |
| Communications | Fine Arts (Music, Art) | Journalism | Rehabilitation Studies & Services | |
| E-Society | Foreign Language | Media Arts | Retail and Consumer Studies | |
Increase Your Career Possibilities!
Using the connections and skills learned in the program, many Marketing Minor students have gone on to pursue careers in Marketing related fields.
As part of the Eller family, you'll receive exclusive access to our Marketing Career Coaches, and invitations to our career fairs: Eller Expo and Career Showcase. Companies that attend these events are specifically looking for Eller students, and you'll be one of them.
I was able to gain immense knowledge from the professors in the program that have real-life experience in the Marketing field! It has given me a great experience that I will remember forever.
Ari Goldman, Communication
2021 Marketing Minor
Student Success Stories
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Avni Gupta, Marketing Minor 2019 | Image
Brisa Tzintzun, Marketing Minor 2019 |
| Finding a New Home: Avni Gupta ’19 BA (Communication and eSociety) | A Minor Program with Major Benefits: Brisa Tzintzun ’20 BFA |