Undergraduate Marketing Minor


The 18-unit program is designed so that all admitted students will be registered for the courses simultaneously and be able to complete the program in one summer.

The Marketing Minor is only offered during the summer and cannot be completed during the regular academic year or online.

Improve your marketability and cement your long-term success with a minor in Marketing—all in just one summer. In the minor program, you will learn various marketing concepts, and focus on the application of these concepts in a business setting. The program has been designed to provide you with skills that set you apart as a dynamic thinker and strengthen your collaborative potential. The program offers non-business majors an opportunity to complement and augment their major with marketing skills that are sought after in the business world.

Faculty coordinate their assignments and course content throughout the program to help the Marketing Minor teams create a marketing plan for a company. The teams then present their marketing plan to professional judges at the Breakfast of Champions Event, showcasing their newly learned skills and professional growth, as a wrap up to their minor program.

It’s going to be a great summer. Join us for your academic and personal success as an Eller Marketing Minor.

Doing the Marketing Minor over the summer has been by far the best academic decision I have made in my college career. The classes are very useful without having to mention the amazing professors who truly dedicate their summer to help the students grow professionally in the Marketing field.

Brisa Tzintzum '19 Marketing Minor

Program Benefits

  • Guaranteed Registration: You can be pre-registered in all required courses so that completion of the minor is not dependent on gaining admission to the needed classes that might be closed.
  • Fast Completion: The entire minor can be completed in one summer of full-time attendance (the presession classes can be taken during the fall or spring semesters if you can register in those two classes using regular registration).
  • Cohort System: You will take the core classes with the same cohort of students which is the typical method for MBA programs. Working with the same students allows team learning and social networking.
  • Admission: Admission to the program is competitive, applications are accepted during the fall and Spring semesters. Fall and spring admission decisions will be made on a rolling basis (approximately monthly) until all seats are filled in the spring.
  • Commitments: The Marketing Department will make it possible for admitted students to complete the Marketing Minor in one summer. As a marketing minor student, you must commit to registering for the entire block of courses in one summer. Spreading courses over two summers is not allowed because a new cohort will be entering then.

A Transformative Minor

The Marketing Minor can be a valuable addition to your major course of study. This 18-unit, one-summer cohort program is an efficient way to complete a minor at the University of Arizona with guaranteed access to the needed courses. Faculty with academic and experiential credentials will provide the instruction. The business and communication skills offered in the program can be utilized in a variety of careers related to the following non-business degrees:

  • Communication
  • Media Arts
  • Journalism
  • Psychology
  • Sociology
  • Fine Arts (Music, Art)
  • English/Creative Writing
  • Retail and Consumer Studies
  • Regional Development
  • Computer Science
  • Foreign Language
  • Other majors with non-profit or entrepreneurial interests
  • Interdisciplinary Studies Program (see advisor)

Marketing Minor Curriculum

Course Requirements


Prerequisites do not need to be completed before you apply for the minor program, but all must be completed by the first day of the minor program. Complete one course from the following:

  • ECON 200 Principles of Economics (3) 
  • ACCT 200 Intro to Financial Accounting (3)
  • ACCT 250 Survey of Accounting (3) 

Required prerequisite:

  • BNAD 303 Marketing Concepts & Tools (3)  Offered during fall, winter, spring and pre-session.

Core Courses

    Overview of common marketing research techniques and their usage in making effective marketing decisions; topics include collection and analysis of data, interpretation and reporting of results.

    Overview of how fundamental concepts, principles and theories from psychology, sociology, anthropology can be used to understand why customers purchase products, the decision processes they use, and the social influences upon them.

    The theory and practice of advertising with an emphasis on methods used by advertising professionals to enhance informational and persuasive communication.

    The role of personal selling techniques, customer relationships, and negotiation in organizations; the application of personal selling skills in sales occupations, business interactions and personal development.

    Overview of various topics in marketing communications to include public relations, direct marketing, collateral materials, event marketing, and guerilla marketing techniques.

    Integration of the knowledge and skills from the required marketing and business courses; the creation of a marketing plan is the primary learning activity in this course.

    Additional information on requirements:

    • Official Academic Program Requirements (APPR)

    • Attention:  Eller does not permit double use of courses in their majors or minors with majors or minors outside of the College. Unique units are required for the student’s major and minor.
    • Interdisciplinary Studies: IDS concentrations require 21 units. See the major advisor for marketing recommendations.

    Marketing Minor Events

    Breakfast of Champions

    The culminating event of the summer Marketing Minor program is the Breakfast of Champions.  Students and faculty meet on the last day for breakfast and presentations of the final team projects.  Judges from the business community are selected to view the presentations and provide insight to the students about how  their work would be relevant to real world marketing applications.

    Field Trips and Guest Speakers

    Instructors provide the students with hands-on experience by visiting local companies and seeing "behind the scenes."

    Industry leaders and experts will visit the Marketing Minor classroom to talk about their experience in their specialized field and how marketing applies to various fields and career paths. 

    Career Immersion

    The Eller Professional Development Center hosts a Career Immersion Day for the Marketing Minor students and to help provide the "Eller Experience."

    Apply Now

    Applying to the Marketing Minor Program is a fast process with NO application fee. Applications will be accepted until early May before the Summer Pre-session begins.

    Decisions will be made on a rolling basis so that you will know your status within a short period of time after your submission and you will be able to plan your regular coursework. Interested students complete the application process in these three easy steps:

    1. Complete the online application, below.
    2. Write a short page-length essay describing your goals for the program.
    3. Email your resume and essay marketing@eller.arizona.edu.

    For more information about the Marketing Minor, please contact us at marketing@eller.arizona.edu or 520-621-7479.

    The Marketing Minor program is a cohort program with all admitted students taking the same set of marketing (MKTG) courses during the same time period (summer sessions 1 and 2).

    The prerequisite course (ECON 200, ACCT 200, or ACCT 250) and the introductory marketing course (BNAD 303) can be taken during the preceding fall or spring terms, but the Department will also guarantee availability of the BNAD 303 class in the Pre-session if not able to complete in previous semesters.

    In return for guaranteed pre-registration in the entire set of required classes, the student makes the commitment to enroll and complete all of the courses during a single summer.

    The student acknowledges that six units is a full load for summer sessions 1 and 2, and that 3 units is a full load for pre-session.