Build a true mastery of marketing theory formulation, research design and methodological skills—and set yourself up for a lasting career exploring the edge of your field.
Our leading program places you under the excellent guidance of faculty who consistently publish in top journals and enthusiastically collaborate with students.
Explore the great unknowns and valuable opportunities in the realm of marketing research. Our unconventional curriculum draws heavily from the fields of psychology, sociology and management—with specializations in consumer behavior, consumer culture theory and marketing strategy.
Plan of Study
Spend your first two years taking classes and working on research projects under the supervision of faculty. You’ll then finish your minor coursework, take an oral comprehensive exam and prepare your dissertation proposal. Your last two years will focus on your dissertation and job preparation.
What could be better than an environment that encourages you to be curious and creative, while simultaneously providing the tools to investigate those curiosities? I love having the opportunity to develop skills and be in a space where I can pursue questions which interest me most.
Kristen Lane '20 PhD (Marketing)
Studying Marketing at Eller
We know it can be challenging to evaluate a doctoral program. Current doctoral students were in your shoes not too long ago. Here, Eller marketing doctoral students share their perspectives: from living in Tucson to what they’ve experienced so far.
Doctoral Admissions Process
Applicants must have a bachelor’s degree with a GPA over 3.0 (ideally 3.5+) as well as strong GMAT or GRE test scores, three letters of recommendation, a statement of purpose and a current resume. Math proficiency should cover college-level calculus and introductory probability and statistics.
Marketing PhD students are provided full funding through a research or teaching associateship, which comes with a stipend and student health insurance. Additional grants may be available for travel, research support and dissertation support.
Our faculty and doctoral students stay busy researching and publishing in the field’s most respected journals. Topics explore every imaginable angle of marketing—linguistic brand codes, pricing models, information behavior in the social age, historical nostalgia and consumer spending psychology among them.
With our program’s reputation for preparing some of the best and brightest candidates for teaching and research, it’s no wonder our doctoral graduates find excellent placements. They’re now working at institutions including Loyola, Texas Tech, University of Massachusetts, American University and UC Berkeley.
With our doctoral program’s stellar 1:1 student-to-faculty ratio, you’ll have ample opportunities to work with faculty in your coursework and research. They’re true leaders in their field and love to collaborate with the next generation of marketing scholars.
Start Your Journey to the Top of Your Field
Small class sizes. A great faculty-to-doctoral-student ratio. Incredible research resources. A stellar track record. And you.
Contact us with any questions, or if you're ready to apply to the Eller Doctoral Program in Marketing, just click below. We look forward to making breakthroughs together.