Minors for Marketing PhD Students

Doctoral students tailor studies undertaken for their minor field within the following guidelines:

• 12 units of study (four courses) in any department outside of Marketing
• Field and courses chosen with advice and consent of the Graduate Advisor
• Structure of the program determined by the minor advisor
• Written exam or paper usually required following completion of coursework
• Field should complement the major and enrich theoretical and methodological skill

Students may arrange to have an interdisciplinary minor with approval of the departments involved. The minor field(s) should be selected by the student in consultation with the Graduate Advisor. The choice should complement the special portion of the marketing concentration and should help enrich the student ís theoretical and/or methodological skills and perspectives in the special area of study. In some cases, courses required within the Basic Program Elements may be used to compose a special minor that meets a student's educational requirements. Students should consult with the Graduate Advisor regarding these options.

Marketing Minor for Other Students

It has been the policy of the Marketing Department that all doctoral students from other departments who are interested in choosing Marketing as minor should go through the same channel. One marketing faculty member serves as the Marketing Minor Coordinator. He or she helps all the students go through the enrollment process, program requirements, arrange comprehensive exams and maintain record of each student’s progress for the Marketing Department. To help facilitate communications and maintain consistent standards, the Marketing Minor Coordinator is usually a member of the Marketing Doctoral Program Committee.

While not required, we also encourage the applicant to get connected with other marketing faculty members and find a person who has similar research interests.  Once the applicant is accepted into the program, the faculty member may function as the student’s marketing minor advisor to help the Marketing Minor Coordinator with procedural issues such as course selection and comprehensive exams and to work with the student on research or independent studies.

Application Process

If a student decides that marketing is the minor program of interest, an application package should be sent to the Marketing Minor Coordinator. The package should include:

• Transcript of previous courses (copy is acceptable)
• GMAT or GRE score (copy is acceptable)
• A one-page personal statement of purpose, qualification, and how a marketing minor fits with the major
• One letter of recommendation from a faculty member in the major department