Marketing PhD Placement


Placements Last 10 Years




Matthew Farmer Utah Valley University Reconceptualizing Nostalgia Marketing
Liang Huang Tsinghua University Consumer Financial Decision Making
Jorge Daniel Martinez University of Texas - Arlington Activism in the Marketplace: Antecedents and Product Performance
Kristen Lane Columbia University When Friends Don't Care About Facts: Belonging Motivation Drives Untrustworthy Information Sharing
Tianyu Gu University of Utah

Analyzing Unstructured Data for Marketing Insights

John Yi Le Moyne College

When Personalization Backfires

Ignacio Luri-Rodriguez DePaul University

Listening to the Market: Text Analysis Approaches to Consumer Research

Matthew Godfrey University of Massachusetts at Amherst

Building Servicescape Culture: Examining Social Order, Spatial Change, and Consumer Experience

Richard Zhen Tang Loyola Marymount University

Essays on Promoting Agent Productivity in Marketing Channels

Peng Wang Tianjin University

Two Essays on Product and Pricing Innovation

Clark Cong Cao Lingman University

Coping with Control Motivation by Collecting: How Desire for Control Motivates Systematic Acquisition Behavior in Collecting

Ainslie Schultz Providence College Embracing a Fresh Start: How Consumers Engage to Change Their Lives
Beth DuFault State University of New York at Albany And There Were Jazz Clubs...: Navigating Community Change with Consumption Lifelines
Shan Yu Rensselaer Polytechnic Institute

Money- Back Guarantee, Service Quality, and Productivity: The Marketing of In-Vitro Fertilization

Andre Maciel University of Nebraska-Lincoln

The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender

Jameson Watts Willamette University Language Consistency and Exchange: Market Reactions to Change in the Distribution of Field-level Information
Kevin Newman Providence College The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of Consumers
Wilson Bastos Universidade Católica Portuguesa Can Purchases Make Us Happier? Perhaps, if We Tell Others about Them
Liang Zhao St. Ambrose University

Strategic Firm Behavior in New Product Preannouncement

Jurui Zhang University of Massachusetts

Social Learning in a World of Friends Versus Connected Strangers: A Theoretical Model with Experimental Evidence

Kellilynn Frias Gutierrez Texas Tech University

Three Essays on Product Form Choice