Ashok Kaliyamurthy | Oregon State University | Information Technologies and Ideologies |
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Liang Huang | Tsinghua University | Consumer Financial Decision Making |
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Jorge Daniel Martinez | University of Texas - Arlington | Activism in the Marketplace: Antecedents and Product Performance |
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Kristen Lane | Columbia University | When Friends Don't Care About Facts: Belonging Motivation Drives Untrustworthy Information Sharing |
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Tianyu Gu | University of Utah | Analyzing Unstructured Data for Marketing Insights |
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John Yi | Le Moyne College | When Personalization Backfires |
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Ignacio Luri-Rodriguez | DePaul University | Listening to the Market: Text Analysis Approaches to Consumer Research |
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Matthew Godfrey | University of Massachusetts at Amherst | Building Servicescape Culture: Examining Social Order, Spatial Change, and Consumer Experience |
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Richard Zhen Tang | Loyola Marymount University | Essays on Promoting Agent Productivity in Marketing Channels |
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Peng Wang | Tianjin University | Two Essays on Product and Pricing Innovation |
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Clark Cong Cao | Lingman University | Coping with Control Motivation by Collecting: How Desire for Control Motivates Systematic Acquisition Behavior in Collecting |
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Ainslie Schultz | Providence College | Embracing a Fresh Start: How Consumers Engage to Change Their Lives |
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Beth DuFault | State University of New York at Albany | And There Were Jazz Clubs...: Navigating Community Change with Consumption Lifelines |
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Shan Yu | Rensselaer Polytechnic Institute | Money- Back Guarantee, Service Quality, and Productivity: The Marketing of In-Vitro Fertilization |
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Andre Maciel | University of Nebraska-Lincoln | The Role of Aestheticized Markets in Contemporary Formations of Social Class and Gender |
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Jameson Watts | Willamette University | Language Consistency and Exchange: Market Reactions to Change in the Distribution of Field-level Information |
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Kevin Newman | Providence College | The Influence of Corporate Social Responsibility Efforts on the Moral Behavior of Consumers |
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Wilson Bastos | Universidade Católica Portuguesa | Can Purchases Make Us Happier? Perhaps, if We Tell Others about Them |
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Liang Zhao | St. Ambrose University | Strategic Firm Behavior in New Product Preannouncement |
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Jurui Zhang | University of Massachusetts | Social Learning in a World of Friends Versus Connected Strangers: A Theoretical Model with Experimental Evidence |
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Kellilynn Frias Gutierrez | Texas Tech University | Three Essays on Product Form Choice |
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