Current Marketing PhD Students

 

  

Cong Clark Cao

Doctoral Candidate

Areas of Expertise
  • Psychology of collection and collecting
  • Personal control and lack thereof
  • Consumer defensive and exploratory behavior
  • Functional magnetic resonance imaging (fMRI)

Matthew Farmer

Doctoral Candidate

Areas of Expertise
  • Nostalgia
  • Narrative transportation
  • Emotions in marketing
  • Goal failure
  • Hedonic editing

Matthew Godfrey

Doctoral Candidate

Areas of Expertise
  • Service Experiences
  • Retail Design
  • Sociocultural Aspects of Consumer Behavior
  • Human Relationships with Places and Objects
  • Geographic Information Systems (GIS) Data and Analysis
  • Ethnography

Tianyu Gu

Doctoral Student

Areas of Expertise
  • Data visualization
  • Data mining

Liang Huang

Doctoral Student

Areas of Expertise
  • Psychology of collection and collecting
  • Personal control and lack thereof
  • Consumer defensive and exploratory behavior
  • Functional magnetic resonance imaging (fMRI)

Ashok Kumar Kaliyamurthy

Doctoral Student

Areas of Expertise
  • Sociocultural Aspects of Consumer Behavior
  • technology consumption and markets

Pureum Kim

Doctoral Student

Areas of Expertise
  • Consumer judgment and decision making
  • Consumer risk seeking behavior

Kristen Lane

Doctoral Candidate

Areas of Expertise
  • Consumer psychology
  • Consumer information behavior

Ignacio Luri

Doctoral Candidate

Areas of Expertise
  • Language and consumer behavior
  • health well-being and sustainable consumption
  • brand loyalty

J. Daniel Martinez Garcia

Doctoral Student

Areas of Expertise
  • Language and consumer behavior
  • health well-being and sustainable consumption
  • brand loyalty

Zhen Richard Tang

Doctoral Candidate

Areas of Expertise
  • Organizational economics
  • Salesforce management
  • Marketing/sales technology stack

Peng Wang

Doctoral Candidate

Areas of Expertise
  • Analytical and empirical models
  • sports market
  • Crowdfunding
  • Innovation
  • competition in a digital world

John Yi

Doctoral Student

Areas of Expertise
  • Online consumer behavior
  • consumer well-being (satisfaction and happiness)
  • embodied cognition
  • behavioral decision theory
  • construal level theory