Current Marketing PhD Students

 

  

Matthew Farmer

Doctoral Student

Areas of Expertise
  • Nostalgia
  • Narrative transportation
  • Emotions in marketing
  • Goal failure
  • Hedonic editing

Liang Huang

Doctoral Student

Areas of Expertise
  • Financial decision making
  • Innovations in financial services
  • Psychology of money
  • Resource management
  • Judgment and decision making

Ashok Kumar Kaliyamurthy

Doctoral Student

Areas of Expertise
  • Technology markets and consumption

Pureum Kim

Doctoral Student

Areas of Expertise
  • Consumer judgment and decision making
  • Consumer risk seeking behavior

J. Daniel Martinez Garcia

Doctoral Candidate

Areas of Expertise
  • Empirical modeling
  • Marketing strategy
  • Media management
  • Corporate political activities
  • Entertainment marketing