Marketing PhD Research

 

 Research by Current Marketing Doctoral Students

Recent National and International Awards (2017-2021)

  • Martinez, J. Daniel (2020) Lisa Scheer Award for Best Proposal Marketing Strategy Consortium 
  • Martinez, J. Daniel (2019) American Marketing Association  Winter Academic Conference “Best Paper in Track – Interfirm Complexity” 
  • Huang, Liang (2018). Best Student Poster Award, Society for Judgement and Decision Making, Runner Up
  • Huang, Liang (2018). Think Forward Initiative (ING) Research Grant Award
  • André F. Maciel (2017). The Sidney J. Levy Award  

Recent Publications (2017-2021)

  • Andre Maciel and Melanie Wallendorf (2021), “Space as a Resource in the Politics of Consumer Identity,” Journal of Consumer Research

  • Nooshin L. Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren (2021), “Marketing Ideas: How to Write Research Articles that Readers Understand and Cite,” Journal of Marketing

  • Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince (2020), “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,” Journal of the Association for Consumer Research, 5(3), 271-281.

  • Lane, Kristen, and Levy, Sidney J. (2019), “Marketing in the digital age: A moveable feast of information,” in Aric Rindfleisch, Alan Malter (ed.) Marketing in a Digital World (Review of Marketing Research), 16, 13-33.

  • Chen, Yubo, Mrinal Ghosh, Yong Liu, and Liang Zhao (2019), “Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market,” Journal of Marketing Research, 56 (6): 995-1011.

  • Martin Reimann and Kristen Lane (2017),” Can a toy encourage lower calorie meal bundle selection in children? A field experiment on the reinforcing effects of toys on food choice,” PloS one, 12 (1), e0169638. 

  • Schultz, Ainslie E., Cait Lamberton, and Jesper H. Nielsen (2017), “Does pulling together lead to falling apart? The self-regulatory consequences of cooperative orientations for the self-reliant,” Journal of Business Research, 81 (December), 70-79.

  • Linda L Price, Robin A Coulter, Yuliya Strizhakova, Ainslie E Schultz (2017), "The Fresh Start Mindset: Transforming Consumers’ Lives," Journal of Consumer Research, 45(1), 21–48


Recent Conference Presentations (2017-2021)

2021 (scheduled)

Society for Consumer Psychology Conference

  • Pureum, Kim, Ghosh P., Anastasiya and Martin Reimann  “Confidence in Online Reviews for Experiential (vs. Material) Purchases”
  • Clark, Cao and Liang Huang, “Keeping it Intact: Structure Maintenance Behavior During Consumption”

Mittelstaedt and Gentry Doctoral Consortium 2021

  • Kaliyamurthy, Ashok and Hope Schau, “Consumption in the Algorithmic Gaze” 

2020

Association for Consumer Research Conference

  • Farmer, Matthew and Jesper H. Nielsen “Moved by Scary Stories: How Fear Drives Narrative Transportation” 
  • Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince, “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,” 
  • Pureum, Kim, Ghosh P., Anastasiya and Martin Reimann “Why Are Reviews of Experiential Purchases Less Credible?” 

Boulder Summer Conference on Consumer Financial Decision Making

  • Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect
  • Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince, “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations,” 

Society for Consumer Psychology Conference

  • Farmer, Matthew and Caleb Warren “Conceptualizing and Measuring Integral Nostalgia”
  • Farmer, Matthew and Jennifer Savary “If at First You Don’t Succeed: How Framing of an Initial Goal Failure Can Increase Goal Recommitment” 
  • Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect,”
  • Huang, Liang, Anastasiya P. Ghosh, Ruoou Li, and Elise Ince, “Pay Me with Venmo: Effect of Service Providers Decisions to Adopt P2P Payment Methods on Consumer Evaluations

Society for the Study of Motivation

  • Huang, Liang, Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access”, 

Winter American Marketing Association Conference

  • Kaliyamurthy, Ashok and Hope Schau, “The Consumer Subject in the Algorithmic Gaze” 
  • Lane, Kristen and Merrie Brucks “When Friends Don’t Care About Facts: Affiliation Motivation Drives Untrustworthy Information Sharing" 
  • Martinez, J. Daniel, Yong Liu, and Nooshin WarrenThe Effect of Person-brand Activism on Brand Performance” 
  • Martinez, J. Daniel, Nooshin Warren, and Yashoda Bhagwat “Drivers of Successful Sociopolitical Activism” 

2019

Association for Consumer Research Conference

  • Farmer, Matthew and Caleb Warren “Conceptualizing and Measuring Integral Nostalgia” 
  • Huang, Liang, Rafay Siddiqui, and Anastasiya P. Ghosh, “More of the Same: Higher Pain of Payment Decreases Variety Seeking
  • Kaliyamurthy, Ashok and Hope Schau, “The Algorithmic Gaze Shaping Consumption” 

Boulder Summer Conference on Consumer Financial Decision Making

  • Huang, Liang, Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access”,

Consumer Culture Theory Conference

  • Kaliyamurthy, Ashok and Hope Schau, “Algorithms in Practice” 

The Future of Brands Conference

  • Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen “The Power of Brands in Dealing with Self-Threat: Strong Self-Brand Connections Drive Negative-Information Seeking”

Theory and Practice in Marketing Conference

  • Huang, Liang, Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access

Winter American Marketing Association Conference

  • Martinez, J. Daniel, Madhu Viswanathan and Mrinal Ghosh Vertical Differentiation and Cost Pass-through: Analysis of Tiered Distribution Channels in the Beer Market” 

2018

Association for Consumer Research Conference

  • C. Clark Cao, Merrie Brucks, and Martin Reimann “Collect to control: Psychological and Neurophysiological Evidence on How Desire for Control Motives Systematic Collecting”
  • Farmer, Matthew and Caleb Warren “Exploring Historical Nostalgia and its Relevance to Consumer Research” 
  • Huang, Liang and  Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access”,
  • Huang, Liang and Jennifer Savary, “When Payments Go Social: The use of Person-to-Person Payment Methods Attenuates the Endowment Effect
  • Lane, Kristen, and Merrie Brucks “What Can We Trust? Perceptions Of, and Responses To, Fake Information” and the Changing Values of Information"
  • Yi, John. and Caleb Warren. “When Does Humor Increase Sharing” 

Brands and Brand Relationships Conference

  • Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen (2018) “When Ignorance is No Longer Bliss: Consumers Seek Negative Information about Self-Connected Brands”

Consumer Culture Theory Conference

  • Luri, Ignacio*, Hope Schau (2018) The “Interplay between Brand Narratives and their Social and Physical Worlds”

Society for Judgment and Decision Making Conference

  • Huang, Liang and Anastasiya P. Ghosh, “Using FinTech to Budget: Consumer Spending in the Age of Information Access

Winter American Marketing Association Conference

  • Shankar Ganesan,  Yong Liu, and Martinez, J. Daniel,   “Managing News Media Coverage of Product-Harm Crises” 

2017

Association for Consumer Research Conference

  • Farmer, Matthew and Jesper H. Nielsen “Moved by Fear: Exploring Affect as a Driver of Narrative Transportation,”  
  • Farmer, Matthew and Jennifer Savary “When Failure Isn’t the End: How Temporal Framing of Goal Failures Can Affect Goal Reengagement” 
  • Luri, Ignacio, & Schau, Hope J. “I Speak Starbucks, Do You?: Distinction and Inclusion on Linguistic Brand Codes” 
  • Luri, Ignacio, & Schau, Hope J. “Follow the Code: The Impact of Linguistic Brand Codes on Brand Journeys” 
  • Schau, Hope J. & Luri, Ignacio, “Enhancing Wellness: Melding Humans and Objects with Common Purpose” 
  • Lane, Kristen, Jennifer Savary, and Jesper H. Nielsen “When Ignorance is No Longer Bliss: Seeking Threatening Information About Self-Relevant Brands”
  • Yi, John and Jesper H. Nielsen “When You Touch It: Increase of Product Liking When Using Touch Devices,” 

Winter American Marketing Association Conference

  • Godfrey, Matt, Lusch, Richard L. & Price, Linda “Institutional Change in Market(ing) Systems: Examining Marketing Organizations, Functions, and Channel Structures form a System Perspective”