Marketing PhD Faculty
Merrie Brucks
Marketing Emerita
Areas of Expertise
Buyer knowledge and expertise
Children's responses to advertising
Marketing communications
Psychology of consumer decision making
Anastasiya Pocheptsova Ghosh
Associate Dean, Partnerships
Associate Professor of Marketing
Susan and Philip Hagenah Endowed Faculty Fellowship
Areas of Expertise
Field experiments and behavioral interventions
Financial industry and fintech
Judgment and decision making
Online retail
Bikram Ghosh
Associate Professor of Marketing
Eller Fellow
Areas of Expertise
Effect of user-generated review of products on firm competition and strategy
Social movements
Mrinal Ghosh
Gary M. Munsinger Endowed Chair in Entrepreneurship & Innovation
Areas of Expertise
Business models in technological markets and entrepreneurial ventures
Designing win-win cooperative relationships in marketing channels and business markets
Healthcare marketing
Pricing strategies in technology and business markets
Salesforce design and compensation
Xinying Hao
Assistant Professor of Marketing
Areas of Expertise
Artificial empathy
Bayesian statistics
Digital marketing
Marketing analytics
Mobile targeting
Yong Liu
Marketing Department Head
Robert A. Eckert Endowed Chair in Marketing
Areas of Expertise
Competitive strategies for business and nonprofits
Firm strategies during product-harm crisis
Innovation and business models
Marketing strategies for media and cultural products, especially movie marketing
Social interactions and new media
Jesper Nielsen
Associate Professor of Marketing
Areas of Expertise
Advertising
Attention
Consumer psychology
Consumer welfare
Emotion
Learning
Nonconscious processing
Martin Reimann
Associate Professor, Marketing, and McClelland Fellow
Director, Arizona Think Tank for Behavioral Decision Making
External Faculty Affiliate, Stanford University's Institute for Research in the Social Sciences
Areas of Expertise
Consumer psychology
Consumer neuroscience
Emotional-motivational constructs in consumer behavior
Social relations
Product design and aesthetics
Experience theory
Jennifer Savary
Associate Professor of Marketing
Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail
Co-director of the Lundgren Retail Collaborative
Areas of Expertise
Consumer psychology
Identity and Self-signaling
Judgment and Decision-making
Motivation and goals
Caleb Warren
Susan and Philip Hagenah Associate Professor in Marketing
Areas of Expertise
Emotions
Goal pursuit
Symbolic value
Nooshin Warren
Assistant Professor of Marketing
Areas of Expertise
Corporate activism and corporate political culture
Financial consequences of marketing actions and assets
Firm/stock market communication strategies
Purpose driven marketing