Marketing PhD Faculty

 

Merrie Brucks

Merrie Brucks

Marketing Emerita

Areas of Expertise
  • Psychology of consumer decision making
  • Buyer knowledge and expertise
  • Marketing communications
  • Children's responses to advertising
Bikram Ghosh

Bikram Ghosh

Associate Professor of Marketing

Eller Fellow

Areas of Expertise
  • Effect of user-generated review of products on firm competition and strategy
  • Social movements
Mrinal Ghosh

Mrinal Ghosh

Gary M. Munsinger Endowed Chair in Entrepreneurship & Innovation

Areas of Expertise
  • Business models in technological markets and entrepreneurial ventures
  • Designing win-win cooperative relationships in marketing channels and business markets
  • Pricing strategies in technology and business markets
  • Healthcare marketing
  • Salesforce design and compensation
Anastasiya Pocheptsova

Anastasiya Pocheptsova Ghosh

Associate Professor of Marketing

Susan and Philip Hagenah Endowed Faculty Fellowship

Chair of the Faculty

Areas of Expertise
  • Judgment and decision making
  • Financial industry and fintech
  • Online retail
  • Field experiments and behavioral interventions
Xinying Hao

Xinying Hao

Assistant Professor of Marketing

Areas of Expertise
  • Digital marketing
  • Mobile targeting
  • Marketing analytics
  • Bayesian statistics
  • Artificial empathy
Yong Liu

Yong Liu

Marketing Department Head

Robert A. Eckert Endowed Chair in Marketing

Areas of Expertise
  • Innovation and business models
  • Social interactions and new media
  • Marketing strategies for media and cultural products, especially movie marketing
  • Competitive strategies for business and nonprofits
  • Firm strategies during product-harm crisis

Jesper Nielsen

Associate Professor of Marketing

Areas of Expertise
  • Consumer psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious processing
  • Advertising
  • Consumer welfare
Martin Reimann

Martin Reimann

Associate Professor of Marketing

McClelland Faculty Fellow

Areas of Expertise
  • Experience theory
  • Close relationships
  • Emotion and motivation
  • Aesthetics in product design
  • Neurophysiological explanations of consumer behavior
  • Data triangulation and response accuracy
Jennifer Savary

Jennifer Savary

Associate Professor of Marketing

Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail

Co-director of the Lundgren Retail Collaborative

Areas of Expertise
  • Consumer psychology
  • Judgment and Decision-making
  • Motivation and goals
  • Identity and Self-signaling
Hope Schau

Hope Schau

Professor of Marketing

Executive Director of the McGuire Center for Entrepreneurship

James and Pamela Muzzy Endowed Chair in Entrepreneurship

Areas of Expertise
  • Innovation
  • Technological mediation
  • Practice and process diffusion and adoption
  • Value co-creation and realization
  • Market-oriented collaboration
  • Consumption journeys
  • Branding building
  • Entrepreneurship/Intrapreneurship
Nooshin Warren

Nooshin Warren

Assistant Professor of Marketing

Areas of Expertise
  • Corporate activism and corporate political culture
  • Purpose driven marketing
  • Firm/stock market communication strategies
  • Financial consequences of marketing actions and assets
Caleb Warren

Caleb Warren

Susan and Philip Hagenah Associate Professor

Areas of Expertise
  • Emotions
  • Symbolic value
  • Goal pursuit