Marketing PhD Faculty

 

Merrie Brucks

Merrie Brucks

Robert Eckert Professor Emeritus of Marketing

Areas of Expertise
  • Psychology of consumer decision making
  • Buyer knowledge and expertise
  • Marketing communications
  • Children's responses to advertising
Bikram Ghosh

Bikram Ghosh

Associate Professor of Marketing

Areas of Expertise
  • Effect of user-generated review of products on firm competition and strategy
  • Social movements
Mrinal Ghosh

Mrinal Ghosh

Eller Professor of Marketing

Areas of Expertise
  • Strategic alliances
  • Business models in technology and entrepreneurial ventures
  • Channels of distribution
  • Pricing issues in marketing channels and business marketing
  • Salesforce design and compensation
  • Marketing issues in Health Care
Anastasiya Pocheptsova

Anastasiya Pocheptsova Ghosh

Associate Professor of Marketing

Areas of Expertise
  • Consumer self-control
  • Financial decision making
  • Online reviews
  • Affect in judgments
Xinying Hao

Xinying Hao

Assistant Professor of Marketing

Areas of Expertise
  • Digital marketing
  • Mobile targeting
  • Marketing analytics
  • Bayesian statistics
  • Artificial empathy
Yong Liu

Yong Liu

Marketing Department Head

Robert A. Eckert Endowed Chair in Marketing

Areas of Expertise
  • Innovation and business models
  • Social interactions and new media
  • Marketing strategies for media and cultural products, especially movie marketing
  • Competitive strategies for business and nonprofits
  • Firm strategies during product-harm crisis

Jesper Nielsen

Associate Professor of Marketing

Susan and Philip Hagenah Endowed Faculty Fellowship

Areas of Expertise
  • Consumer psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious processing
  • Advertising
  • Consumer welfare
Martin Reimann

Martin Reimann

Associate Professor of Marketing

Areas of Expertise
  • Experience theory
  • Close relationships
  • Emotion & Motivation
  • Aesthetics in product design
  • Neurophysiological explanations of consumer behavior
  • Data triangulation and response accuracy
Jennifer Savary

Jennifer Savary

Assistant Professor of Marketing

Areas of Expertise
  • Consumer psychology
  • Judgment and Decision-making
  • Motivation and goals
  • Identity and Self-signaling
Hope Schau

Hope Schau

Eller Professor of Marketing

Areas of Expertise
  • Innovation
  • Technological mediation
  • Practice and process diffusion and adoption
  • Value co-creation and realization
  • Market-oriented collaboration
  • Consumption journeys
  • Branding building
  • Entrepreneurship/Intrapreneurship
Melanie Wallendorf

Melanie Wallendorf

McClelland Professor of Marketing

Professor of Sociology

Areas of Expertise
  • Sociological aspects of consumer behavior
  • Political ideology and consumption
  • Socio-cultural shaping of consumers' use of space
  • Ethnic, gender, racial and class differences in consumption and its meanings
  • The development of taste cultures
Nooshin Warren

Nooshin Warren

Assistant Professor of Marketing

Areas of Expertise
  • Corporate activism and corporate political culture
  • New product development and innovation
  • Firm/stock market communication strategies
  • Financial consequences of marketing actions and assets
Caleb Warren

Caleb Warren

Associate Professor of Marketing

Areas of Expertise
  • Emotions
  • Symbolic value
  • Goal pursuit