Marketing PhD Faculty

 

Merrie Brucks

Merrie Brucks

Robert Eckert Professor of Marketing

Areas of Expertise
  • Psychology of consumer decision making
  • Buyer knowledge and expertise
  • Marketing communications
  • Children's responses to advertising
Anastasiya Pocheptsova

Anastasiya Pocheptsova Ghosh

Assistant Professor of Marketing

Areas of Expertise
  • Consumer self-control
  • Financial decision making
  • online reviews
  • affect in judgments
Bikram Ghosh

Bikram Ghosh

Associate Professor of Marketing

Areas of Expertise
  • Analytical models of marketing with a focus on firm pricing strategy and competition; models of endogenous search; models of limited consumer attentiveness
  • Effect of user generated review of products on firm competition and strategy
  • Social movements

Mrinal Ghosh

Marketing Department Head

Soldwedel Professor of Marketing

Areas of Expertise
  • Inter-organizational relationships
  • product form choice
  • sales force design and compensation
  • technology marketing in entrepreneurial ventures
Yong Liu

Yong Liu

Professor of Marketing and Eller Professor

Areas of Expertise
  • Innovation and business models
  • Social interactions and new media
  • Marketing strategies for media and cultural products, especially movie marketing
  • Competitive strategies for business and nonprofits
  • Firm strategies during product-harm crisis

Jesper Nielsen

Associate Professor of Marketing

Joseph W. Newman Fellow

Areas of Expertise
  • Consumer psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious processing
  • Advertising
  • Consumer welfare
Martin Reimann

Martin Reimann

Assistant Professor of Marketing

Assistant Professor of Cognitive Science (by courtesy)

Areas of Expertise
  • Experience theory
  • Close relationships
  • Product design
  • Affect
  • Neurophysiological explanations of consumer behavior
  • Marketing methods
Jennifer Savary

Jennifer Savary

Assistant Professor of Marketing

Areas of Expertise
  • Judgment & Decision making
  • Consumer psychology
  • Motivation & Goals
  • Self-signaling
Hope Schau

Hope Schau

Eller Professor of Marketing

Areas of Expertise
  • Value co-creation
  • Collaborative consumption
  • Innovation
  • Entrepreneurship
Madhu Viswanathan

Madhu Viswanathan

Assistant Professor of Marketing

Areas of Expertise
  • Interfirm relationships (B2B)
  • Technology & Innovation
  • Sales force
  • Structural models, Empirical industrial organizations

Melanie Wallendorf

Soldwedel Professor of Marketing

Professor of Sociology

Areas of Expertise
  • Sociological aspects of consumer behavior
  • Political ideology and consumption
  • Socio-cultural embeddedness of price fairness
  • Ethnic, gender, racial, and class differences in consumption and its meanings
  • Socio-cultural embeddedness of youths' understanding of Smoking
Caleb Warren

Caleb Warren

Assistant Professor of Marketing

Areas of Expertise
  • Humor
  • Symbolic value
  • Goal pursuit
Nooshin Warren

Nooshin Warren

Assistant Professor of Marketing

Areas of Expertise
  • Corporate activism and corporate political culture
  • New product development and innovation
  • Firm/stock market communication strategies
  • Financial consequences of marketing actions and assets