Merrie Brucks

Professor Emerita, Marketing
Merrie Brucks

McClelland Hall 320
1130 E. Helen St. 
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise

Buyer knowledge and expertise
Children's responses to advertising
Marketing communications
Psychology of consumer decision making

Merrie Brucks joined the Eller College of Management in 1989 after teaching at the University of North Carolina, Chapel Hill University for nine years. She was named the Robert Eckert Professor of Marketing in 2006. She earned her PhD in Marketing from Carnegie Mellon University in 1984. Her research focuses on the psychology of consumer decision-making, buyer knowledge and expertise, marketing communications and children's responses to advertising.


  • Undergraduate: MKTG 450—Buyer Behavior, MKTG 470—Marketing, Law and Society
  • MBA: MKTG 550—Buyer Behavior; MKTG 572—Marketing Research for Managers
  • Doctoral: MKTG 696D—Psychological Aspects of Consumer Behavior

Professional Associations

  • Association for Consumer Research
  • Society for Consumer Psychology
  • American Psychological Society

Selected Publications

  • "When are Natural and Urban Environments Restorative? The Impact of Environmental Compatibility on Self-Control Restoration," Journal of Consumer Psychology, in press, 2016 (with K. P. Newman)
  • “How Childhood Advertising Exposure Can Create Biased Product Evaluations that Persist into Adulthood,” Journal of Consumer Research, 2014, 41 (1), 119-134 (with P. Connell and J. Nielsen)
  • "Overlap between Mental Representations of Self and Brand,” Self and Identity, 2012, 11 (4), 454-471 (with R. Trump)
  • “The Attribute Carryover Effect: What the “Runner-up” Option Tells Us About Consumer Choice Processes,” Journal of Consumer Research, 2012, 38 (5, February), 872-885 (with W. Boland and J. Nielsen)
  • “Are Neurotics Really More Creative? Neuroticism’s Interaction with Mortality Salience in Determining Creative Interest,” Basic and Applied Social Psychology, 2011, 33 (1), 88-99 (with H. Xu)
  • “Memory Issues Pertaining to Social Marketing Messages about Behavior Enactment versus Non-enactment,” Journal of Consumer Psychology, 200919 (4, October), pp. 629-642 (with D. Freeman and S. Shapiro)
  • “Youths’ Understandings of Cigarette Advertisements,” Addictive Behaviors, 2009, 34 (1), pp. 36-42 (with W. Boland, D. Freeman and M. Wallendorf)


  • PhD in Marketing, Carnegie Mellon University, 1984