Anastasiya Pocheptsova Ghosh

Assistant Professor of Marketing

Anastasiya Pocheptsova

McClelland Hall 320Y
1130 E. Helen St.
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise

  • Consumer self-control
  • Financial decision making
  • Online reviews
  • Affect in judgments


PhD in Marketing, Yale University, 2008

MA in Advertising, University of Texas, 2002

Anastasiya Pocheptsova joined the Eller College of Management in 2017. Before coming to Eller, she worked as an assistant professor of marketing at the University of Maryland and the University of South Carolina. Her areas of expertise include consumer self-control, financial decision making, online reviews and affect in judgements.

Journal Articles

Book Chapters

  • Labroo, Aparna and Anastasiya Pocheptsova (2017), “What Makes Tomorrow’s Gain Worth Today’s Pain? Cognitive, Motivational, and Affective Influences in Consumers’ Self-control Dilemmas,” International Handbook of Consumer Psychology, Eds. C. Jansson-Boyd & M. Zawisza, Taylor & Francis, London, UK, 447-466