Jennifer Savary

Assistant Professor of Marketing

Jennifer Savary

McClelland Hall 320T
1130 E. Helen St.
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise

  • Consumer psychology
  • Motivation and goals
  • Self-signaling


PhD in Marketing, Yale University, 2015

MA and MPhil, Yale University

MBA, University of Southern California

BA, Cornell University (Summa Cum Laude, Phi Beta Kappa)

Jennifer Savary joined the Eller College of Management in 2015 after earning her PhD in Marketing from Yale University. In addition to her teaching experience, she has worked for the Office of the Staff Secretary in the White House, for the United States Congress as part of the House Rules Committee, as a consultant for PricewaterhouseCoopers and as a marketing manager for Toyota Motor Sales. She also owned and served as principal for Savary Associates. Her areas of expertise include judgment and decision making, consumer psychology, motivation and goals and self-signaling. She is affiliated with the Association for Consumer Research, the American Marketing Association, the Society for Consumer Psychology and the Society for Judgment and Decision Making.


  • MKTG 440 Marketing Research

Selected Publications 

"Apples, Oranges and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions" (with L. Friedman and R. Dhar), Journal of Consumer Research, 2018.

"Giving Against the Odds: When Highlighting Tempting Alternatives Increases Willingness to Donate," with K. Goldsmith and R. Dhar, Journal of Marketing Research, 2015.

"Positive Consequences of Conflict on Decision Making: When a Conflict Mindset Facilitates Choice," T. Kleiman, R. Hassin, and R. Dhar, Journal of Experimental Psychology: General, 2015. Lead Article.

"Advocacy marketing: Toyota's Secrets for Partnering with Trendsetters to Create Passionate Brand Advocates," Journal of Sponsorship, 2008.