Jennifer Savary

Associate Professor of Marketing

Jennifer Savary

McClelland Hall 320T
1130 E. Helen St.
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise

  • Consumer psychology
  • Judgment and Decision-making
  • Motivation and goals
  • Identity and Self-signaling


PhD in Marketing, Yale University, 2015

MA and MPhil, Yale University

MBA, University of Southern California

BA, Cornell University (Summa Cum Laude, Phi Beta Kappa)

Jennifer Savary joined the Eller College of Management in 2015 after earning her PhD in Marketing from Yale University. In addition to her teaching experience, she has worked for the Office of the Staff Secretary in the White House, for the United States Congress as part of the House Rules Committee, as a consultant for PricewaterhouseCoopers and as a marketing manager for Toyota Motor Sales. She also owned and served as principal for Savary Associates. Her areas of expertise include judgment and decision making, consumer psychology, motivation and goals and self-signaling. She is affiliated with the Association for Consumer Research, the American Marketing Association, the Society for Consumer Psychology and the Society for Judgment and Decision Making.


  • MKTG 440 Marketing Research
  • Marketing 559 Innovation and New Product Design
  • Experimental Design and Methods, Doctoral Seminar
  • Behavioral Decision Theory, Doctoral Seminar

Selected Publications

Taly Reich, Jennifer Savary and Daniella Kupor, “Evolving Choice Sets: The Effect of Dynamic (vs. Static) Choice Sets on Preferences” Organizational Behavior and Human Decision Processes, 2021, 164, 147-157.

Jennifer Savary, Charis Li and George Newman, “Exalted Purchases or Tainted Donations? Self-signaling and the Evaluation of Charitable Incentives,” Journal of Consumer Psychology, 2020, 30(4), 671-679.

Jennifer Savary and Kelly Goldsmith, “Unobserved Altruism: How Self-signaling Motivations and Social Benefits Shape Willingness to Donate” Journal of Experimental Psychology: Applied, 2020, 26(3), 538–550.

Jennifer Savary and Ravi Dhar, “The Uncertain Self: How Self-Concept Structure Affects Subscription Choice” Journal of Consumer Research, 2020 46(5), 887-903.

Elizabeth Friedman, Jennifer Savary and Ravi Dhar, “Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions,” Journal of Consumer Research, 2018, 45(4), 725-742.

Jennifer Savary, Kelly Goldsmith and Ravi Dhar, “Giving against the odds: When tempting alternatives increase willingness to donate. Journal of Marketing Research, 2015, 52(1), 27-38.

Jennifer Savary, Tali Kleiman, Ran Hassin and Ravi Dhar, “Positive consequences of conflict on decision making: When a conflict mindset facilitates choice. Journal of Experimental Psychology: General, 2015, 144(1), 1. Lead Article.