Bikram Ghosh

Bikram Ghosh joined the Eller College of Management as associate professor in 2013 after previously teaching at the University of South Carolina. He earned his PhD in Marketing in 2007 from Purdue University. His research focuses on analytical models of marketing with a focus on firm pricing strategy and competition, social movements and the effect of user-generated reviews of products on firm competition and strategy.

Courses

• MKTG 451 Advanced Analytics/CRM
• MKTG 542 Relationship Marketing

Selected Publications

• Bikram Ghosh and Subramanian Balachander, “Competitive Bundling and Counterbundling with Generalist and Specialist Firms,” Management Science, 2007, 53(1), 159–168.
• Subramanian Balachander, Bikram Ghosh, and Axel Stock, “Why Bundle Discounts Can Be a Profitable Alternative to Competing on Price Promotions,” Marketing Science, 2010, 29(4), 624–638.
• Bikram Ghosh and Axel Stock, “Advertising Effectiveness, Digital Video Recorders, and Product Market Competition,” Marketing Science, 2010, 29(4), 639–649.
• Michael R. Galbreth, Bikram Ghosh, and Mikhael Shor, “Social Sharing of Information Goods: Implications for Pricing and Profits,” Marketing Science, 2012, 31(4), 603–620.
• Michael R. Galbreth and Bikram Ghosh, “Competition and Sustainability: The Impact of Consumer Awareness,” Decision Sciences, 2013, 44(1), 127–159.
• Best paper award, Decision Sciences Journal, 2013.
• Subramanian Balachander and Bikram Ghosh, “Bayesian Estimation of a Simultaneous Probit Model Using Error Augmentation: An Application to Multi-Buying and Churning Behavior,” Quantitative Marketing and Economics, 2013, 11(4), 437–458.
• Bikram P. Ghosh, Michael R. Galbreth, and Guangzhi Shang, “The Competitive Impact of Targeted Television Advertisements Using DVR Technology,” Decision Sciences, 2013, 44(5), 951–971.
• Bikram Ghosh and Michael R. Galbreth, “The Impact of Consumer Attentiveness and Search Costs on Firm Quality Disclosure: A Competitive Analysis,” Management Science, 2013, 59(11), 2604–2621.
• Michael R. Galbreth and Bikram Ghosh, “Competition with Asymmetric Experience Uncertainty,” Decision Sciences, 2017, 48(5), 990–1012.
• Guangzhi Shang, Bikram P. Ghosh, and Michael R. Galbreth, “Optimal Retail Return Policies with Wardrobing,” Production and Operations Management, 2017, 26(7), 1315–1332.
• Pelin Pekgün, Michael R. Galbreth, and Bikram P. Ghosh, “How Unequal Perceptions of User Reviews Impact Price Competition,” Decision Sciences, 2018, 49(2), 250–274.
• Michael R. Galbreth and Bikram Ghosh, “The Effect of Exogenous Product Familiarity on Endogenous Consumer Search,” Quantitative Marketing and Economics, 2020, 18(2), 195–235.
• • Bikram P. Ghosh and Michael R. Galbreth, “The Weight of the Crowd, Social Information Credibility, and Firm Strategy,” Production and Operations Management, 2023, 32(4), 1079–1095.
• Bikram P. Ghosh and Michael R. Galbreth, “Effect of Search Cost in the Presence of Search Deterring Informative Advertising,” Quantitative Marketing and Economics, 2023, 21(3), 357–379.
• Ignacio Luri, Hope Jensen Schau, and Bikram Ghosh, “Metaphor-Enabled Marketplace Sentiment Analysis,” Journal of Marketing Research, 2024, 61(3), 496–516.
• Peng Wang, Bikram Ghosh, and Yong Liu, “Marketing Strategies in Reward-Based Crowdfunding: The Role of Demand Uncertainties,” International Journal of Research in Marketing, 2024, 41(4), 724–744.
• Peng Wang, Bikram Ghosh, and Yong Liu, “Winning Seats: Contingency Selling in Markets with Limited Capacity and Diverse Preferences,” International Journal of Research in Marketing, 2025, 42(2), 433–449.
• Bikram Ghosh and Michael R. Galbreth, “Selling to (Ir)rational Consumers When Social Feedback Is Untrustworthy,” Journal of Economic Behavior & Organization, Accepted.