Nooshin Warren

Assistant Professor of Marketing

Nooshin Warren

McClelland Hall 320X
1130 E. Helen St. 
P.O. Box 210108 
Tucson, Arizona 85721-0108

Areas of Expertise

  • Corporate activism and corporate political culture
  • New product development and innovation
  • Firm/stock market communication strategies
  • Financial consequences of marketing actions and assets


PhD in Business Administration-Marketing, Texas A&M University, 2016

MBA, Sharif University of Technology

BS in Industrial Engineering (System Dynamics Analysis), Sharif University of Technology

Nooshin Warren joined the Eller College of Management in 2016 after earning her PhD in Marketing from Texas A&M University. Before academia, Warren was a marketing manager at Khosro Medisa Teb in Tehran, Iran. Her areas of expertise include new product development and innovation, firm/stock market communication strategies, the impact of top management on the effectiveness of marketing actions and measuring the financial value of marketing actions and assets. Warren is also a member of the Eller College Diversity and Inclusion Task Force. 

Teaching Interests

  • Marketing models
  • Marketing research
  • Marketing strategy

Current Research


Warren, Nooshin and Alina Sorescu (2017) “When 1+1>2: How Investors React to New Product Releases Announced Concurrently with other Corporate News,” Journal of Marketing, 81(2), 64-82. 

Warren, Nooshin and Alina Sorescu (2017) “Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors’ Expectations of Firms’ Innovative Output,” Journal of Marketing Research, 54(5), 799-815.

Sorescu, Alina, Nooshin Warren and Larisa Ertekin (2017) “Event Study Methodology in the Marketing Literature: An Overview,” Journal of the Academy of Marketing Science, 45(2), 186-207.  

Working Papers

Corporate Activism and Firm Value – with Yashoda Bhagwat, Joshua T. Beck, and George F. Watson IV

The View from the Top: How CEOs Functional Background Impact Firms’ Innovation- with Alina Sorescu and Shuba Srinivasan

Work in Progress

“Endorser’s Folly, Fit and Fame: How The Fit and Fame Moderates the Effect of Endorser’s Transgression on Firm Value”, with Colleen Harmeling and Joshua Beck

“Writing Research Papers That Have a Larger Impact; The effect of Curse of Knowledge”, with Tianyu Gu, Matthew Farmer, and Caleb Warren

 “Which Firms Engage in Corporate Activism and Which Firms Do It Better?”, with Yashoda Bhagwat and Joshua T. Beck

“The Effect of Firm’s Political Culture on Innovation Risk Level”, with Yashoda Bhagwat and Danny Martinez

 “The Aftermath of #MeToo Movement; The Effect of Gender Perceptions and Consumption”, with Danny Martinez and Alyssa Croft

Professional Associations

  • American Marketing Association
  • Association of Consumer Research

Ad Hoc Reviewer:

  • Journal of Marketing  
  • Journal of Marketing Research 
  • Journal of Academy of Marketing Science
  • Journal of Product Innovation Management
  • Winter and summer AMA Conference

Awards and Honors

  • Marketing Strategy Consortium Young Faculty Fellow, 2019
  • PDMA Consortium Young Faculty Mentor, 2019
  • Eller College Small Research Grant ($1,500), 2018
  • Finalist for JAMS Sheth Foundation Best Paper of 2017, 2018
  • Eller Marketing Department Small Grant ($3,000), 2017
  • Mays Business School recipient of Outstanding Research Award, 2016
  • Sheth AMA Doctoral Consortium Fellow, London Business School, 2015
  • Mays Business School Merit Award, 2014
  • EMAC Best Paper of the Conference Based on a Doctoral Dissertation , 2014
  • Texas A&M University PhD Excellence Fellowship, 2011-2016
  • Mays Business School Marketing Department Research Scholarship, 2011-2016