Jesper Nielsen

Associate Professor of Marketing

Susan and Philip Hagenah Endowed Faculty Fellowship

McClelland Hall 320S
1130 E. Helen St.
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise

  • Consumer psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious processing
  • Advertising
  • Consumer welfare


PhD in Marketing, University of North Carolina at Chapel Hill, 2003

Jesper Nielsen joined the Eller College of Management in 2003 after earning his PhD in Marketing from the University of North Carolina. His areas of expertise include consumer psychology, emotion, learning, attention, nonconscious processing, advertising and consumer welfare.


  • Undergraduate: Marketing Strategy
  • Undergraduate: Marketing Research
  • MBA: Marketing Management
  • MBA: Marketing Research


  • 2013-2016 Joseph W. Newman Research Fellow
  • 2012 Full-Time MBA Outstanding Faculty Member of the Year
  • 2012 SCP Doctoral Consortium Co-Chair (with Rashmi Adaval, HKUST)
  • Eller Research Fellow (2011-2013)
  • Joseph W. Newman Memorial Junior Faculty Research Award (2009, 2010)