Jesper Nielsen

Marketing Department Head
Director, Rising Stars in Marketing

McClelland Hall 320S
1130 E. Helen St.
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise


Jesper Nielsen joined the Eller College of Management in 2003 after earning his PhD in Marketing from the University of North Carolina. His areas of expertise include consumer psychology, emotion, learning, and attention all within the context of advertising. 


  • Undergraduate: Marketing Strategy/Senior Capstone
  • Undergraduate: Marketing Research
  • MBA: Marketing Management (online and on ground)
  • MBA: Marketing Research (online and on ground)


Editorial Boards and Conference Organizing

  • 2021-present: Associate Editor, Journal of Consumer Psychology
  • 2018-2021: Editorial Board Member, Journal of Consumer Psychology
  • 2014-2017: Editorial Board Member, Journal of Consumer Research
  • 2013-2015: Editorial Board Member, Journal of Retailing
  • 2012 Society for Consumer Psychology Doctoral Consortium Co-Chair
  • 2008 AMA Conference Consumer Behavior Track Co-Chair

University of Arizona

  • 2020 Funniest MBA Professor, full-time MBA
  • 2018-2020 Coca Cola Research Fellow
  • 2013-2018 Joseph W. Newman Research Fellow
  • 2012 Full-Time MBA Outstanding Faculty Member of the Year


  • PhD in Marketing, University of North Carolina at Chapel Hill, 2003