Martin Reimann

Martin Reimann is the McClelland Associate Professor of Marketing at Eller College of Management and associate professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program. He is also affiliated with Stanford University and EGADE Business School as a visiting scholar. His research utilizes functional neuroimaging, behavioral experiments, and machine-learning methods to explore emotional-motivational aspects of consumer behavior, including the acquisition of aesthetic goods and beloved brands, the evaluation of consumer experiences, as well as the dynamics of social relations with humans, products, pets, and AIs. His work on emotional-motivational states predicting consumer behavior spans from the study of trust, desire, hope, pride, and love to curiosity, anger, pain, guilt, and shame. 

He holds two United States patents and has authored over 40 peer-reviewed articles in marketing and psychology, including in Annual Review, PNAS, Journal of Experimental Psychology: General, Journal of Experimental Psychology: Applied, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Journal of the Association for Consumer Research. His work has been supported by DARPA, Google, the Marketing Science Institute, the National Endowment for the Arts, and the National Science Foundation.

Martin Reimann has been recognized as an MSI Scholar and received the American Marketing Association’s Rising Star Award, the Society for Consumer Psychology’s Young Contributor Award, and the Society for Personality and Social Psychology’s International Social Cognition Best Paper of the Year Award. His research has gained attention in the media, with features in Scientific American and Fast Company, as well as on networks such as NPR and the BBC. He holds a Ph.D. in psychology from the University of Southern California and advanced degrees in marketing from TU Freiberg and HHL in Germany.

Courses:

• MKTG471 Marketing policies and operations (undergraduate capstone)
• MKTG499 Behavioral lab internship (undergraduate)
• MKTG572 Marketing research for managers (masters)
• MKTG620 Conceptual foundations for marketing researchers (doctoral)
• MKTG696 Neurosciences of judgment and decision making (doctoral)
• MKTG699 Consumer neuroscience challenge (doctoral)

Honors and Awards:

• MIS Scholar
• Dean's Research Award, Eller College of Management, University of Arizona
• Outstanding Contribution to the Journal of Consumer Psychology Award
• Consumer Behavioral Rising Star Award, American Marketing Association
• Young Contributor Award, Society for Consumer Psychology
• M. Wayne Delozier Award, Academy of Marketing Science

Select Publications:

Cao, C. Clark, Merrie Brucks, and Martin Reimann (2024), “Seeking structure in collections: Desire for control motivates engagement in collecting,” Journal of Consumer Research, in press.

Reimann, Martin, Christoph Hueller, Oliver Schilke, and Karen S. Cook (2022), “Impression management attenuates the effect of ability on trust,” Proceedings of the National Academy of Sciences, 119 (30), 1-9.

Schilke, Oliver, Martin Reimann, and Karen S. Cook (2021), “Trust in social relations,” Annual Review of Sociology, 47, 239-259.

Wiggin, Kyra, Martin Reimann, and Shailendra P. Jain (2019), “Curiosity tempts indulgence,” Journal of Consumer Research, 45 (6), 1194-1212.

Reimann, Martin, Sandra Nuñez, and Raquel Castaño (2017), “Brand-aid,” Journal of Consumer Research, 44 (3), 673-691.

Reimann, Martin, Oliver Schilke, and Karen S. Cook (2017), “Trust is heritable, whereas distrust is not,” Proceedings of the National Academy of Sciences, 114 (27), 7007-7012.

Martin, Jolie, Martin Reimann, and Michael I. Norton (2016), “Experience theory, or how desserts are like losses,” Journal of Experimental Psychology: General, 145 (11), 1460-1472.

Reimann, Martin, Deborah MacInnis, and Antoine Bechara (2016), “Can smaller meals make you happy? Behavioral, neurophysiological, and psychological insights into motivating smaller portion choice,” Journal of the Association for Consumer Research, 1 (1), 71-91.

Schilke, Oliver, Martin Reimann, and Karen S. Cook (2015), “Power decreases trust in social exchange,” Proceedings of the National Academy of Sciences, 112 (42), 12950-12955.

Reimann, Martin, Gergana Y. Nenkov, Deborah MacInnis, and Maureen Morrin (2014), “The role of hope in financial risk-seeking,” Journal of Experimental Psychology: Applied, 20 (4), 349-364.

Marin, Alex, Martin Reimann, and Raquel Castaño (2013), “Metaphors and creativity: Direct, moderating, and mediating effects,” Journal of Consumer Psychology, 24 (2), 290-297.

Schilke, Oliver, Martin Reimann, and Karen S. Cook (2013),“Effect of relationship experience on trust recovery following a breach,” Proceedings of the National Academy of Sciences, 110 (38), 15236-15241.

Homburg, Christian, Martin Klarmann, Martin Reimann, and Oliver Schilke (2012), “What drives key informant accuracy?," Journal of Marketing Research, 49 (4), 594-608.

Reimann, Martin, Raquel Castaño, Judith L.Zaichkowsky, and Antoine Bechara (2012), “How we relate to brands: Psychological and neurophysiological insights into consumer-brand relationships,” Journal of Consumer Psychology, 22 (1), 128-142.

Reimann, Martin, Judith L. Zaichkowsky, Carolin Neuhaus, Thomas Bender, and Bernd Weber (2010), “Aesthetic package design: A behavioral, neural, and psychological investigation,” Journal of Consumer Psychology, 20 (4), 431-441.

Editorships:

• Journal of the Association for Consumer Research, Editor (2024-2027)
• Journal of Experimental Psychology: Applied, Consulting Editor (2020-2022)
• Journal of the Association for Consumer Research, Editor (2019-2021)

Peer Referee:

• Journal of Consumer Research
• Journal of Consumer Psychology
• Journal of Marketing Research