Qing Yuan

Qing Yuan's broad interest is in the digital perspective of marketing, particularly in new/digital media and online advertising. Specifically, she is interested in studying consumer and user insights in the digital age and firm’s technology enabled strategies. She is an empirical modeler and has used behavioral methods including surveys to study research questions in these areas.

Work In Progress

• “Impact of Real-World Events on Virtual Behavior: The Case of Sports Video Games” (with Yong Liu), currently preparing manuscript.
• “ChatGPT as a Driving Force in the Start of New Enterprises” (with Matthew J Hashim), currently recollecting data.

Teaching Experience

• Digital Marketing (Instructor, Undergraduate Level Course, Fall 2024)
• Digital Marketing (Guest Lecturer and Teaching Assistant, Graduate Level Course, Fall 2023)
• Marketing Analytics (Teaching Assistant, Undergraduate Level Course, Fall 2019, Fall 2020, Spring 2024)

Research Presentation

XLI Annual Doctoral Symposium in Marketing, University of Houston (April 2024)

Grant Received

Qing Yuan and Nooshin Warren, “Does Governmental Subsidies Increase Innovation: The Effect of Political Ideologies,” funded September 2019 by Eller College of Management, University of Arizona. Funding: $3000.

Honors and Awards

• Academic Excellence Award, University of Arizona, United States, 2020
• Dean’s List (3 times), University of Rochester, United States, 2015-2016
• Shanghai Outstanding Graduate, Shanghai U. of Finance and Economics, China, 2015
• Outstanding Scholar and Researcher, Shanghai U. of Finance and Economics, China, 2015
• Excellent Student, Shanghai U. of Finance and Economics, China, 2015
• National Merit Scholarship, Shanghai U. of Finance and Economics, China, 2014
• Distinguished Scholar for Overseas Study, Honored Exchange Program, University of Western Sydney - New South Wales, Australia, 2013
• People Scholarship (top 10%, 5 times), Shanghai U. of Finance and Economics, China, 2011-2015