Marketing PhD Plan of Study

Marketing PhD Plan of Study

Degree Requirements

The Marketing doctoral program is interdisciplinary in nature and draws heavily from the fields of psychology, economics, management, sociology and other behavioral sciences. A summary of the basic requirements and expectations appears below.

For a complete overview of the Doctor of Philosophy, please see the UA Graduate Catalog.

Requirements:

  • 36 units of credit in the major field
  • 9 units of credit in the minor field
  • 18 units of dissertation credit
  • Research papers and presentations
  • Comprehensive exams

Additionally, students must:

  • Meet all requirements in a 10-year period (majority finish in five years)
  • Complete at least six semesters of full-time graduate study