Doctoral Program Courses and Timeline
All doctoral students in the Marketing Department take coursework in one of two tracks:
Consumer Behavior or Quantitative Marketing
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MKTG 695A Colloquium (Proseminar) | | | 2 Units (1 Unit/Semester) |
Foundations in Consumer Behavior | | | |
Elective OR Minor seminar | | | |
Elective OR Minor seminar | | | |
Consumer Behavior Methods | | | |
Elective OR Minor seminar | | | |
Elective OR Minor seminar | | | |
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MKTG 695A Colloquium (Proseminar) | | | 2 Units (1 Unit/Semester) |
MKTG 600 Academic Communication | | | |
Advanced Consumer Behavior Research | | | |
MKTG 612 Quantitative Methods in Marketing MKTG 650 Foundations in Quantitative Marketing Research | | | |
Elective OR Minor seminar | | | |
Elective OR Minor seminar | | | |
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| | | 12 Units (6 Units/Semester) |
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* Must complete Dissertation Proposal and submit their Dissertation Committee Form on GradPath before enrollment | | | |
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| | | 12 Units (6 Units/Semester) |
Total Coursework Units in Major | |
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| | | 2 Units (1 Unit/Semester) |
MKTG 612 Quantitative Methods in Marketing | | | |
Elective or Minor seminar | | | |
MKTG 600 Academic Communication | | | |
MKTG 650 Foundations in Quantitative Marketing Research | | | |
Elective OR Minor seminar | | | |
Elective OR Minor seminar | | | |
|
MKTG 695A Colloquium (Proseminar) | | | 2 Units (1 Unit/Semester) |
MKTG 662 Advanced Quantitative Marketing Research | | | |
Elective OR Minor seminar | | | |
Foundations in Consumer Behavior Consumer Behavior Methods | | | |
Elective OR Minor seminar | | | |
Elective OR Minor seminar | | | |
|
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|
| | | |
* Must complete Dissertation Proposal and submit their Dissertation Committee Form on GradPath before enrollment | | | |
|
| | | 12 Units (6 Units/Semester) |
Total Coursework Units in Major | |
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Note: Courses must be chosen in consultation with and be approved by the Director of the Doctoral Program. With approval, PhD students may substitute previously taken courses. These courses may be waived for students who show evidence of adequate prior coursework. In all cases, questions regarding acceptable prior preparation, waivers and exemption examinations should be directed to the PhD Program Committee Chair.