Marketing PhD Courses

Marketing PhD Courses

Doctoral Program Courses and Timeline

All doctoral students in the Marketing Department take coursework in one of two tracks: 

Consumer Behavior or Quantitative Marketing

Seminar 

Semester  

Graded or Non-Graded  

Units 

Year 1

MKTG 695A 
Colloquium (Proseminar) 

Fall + Spring 

Graded 

2 Units 
(1 Unit/Semester) 

Foundations in Consumer Behavior 

Fall 

Graded 

3 Units 

Elective OR Minor seminar 

Fall 

Graded  

3 Units 

Elective OR Minor seminar 

Fall 

Graded  

3 Units 

Consumer Behavior Methods 

Spring 

Graded 

3 Units 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Year 2

MKTG 695A
Colloquium (Proseminar) 

Fall + Spring 

Graded 

2 Units  
(1 Unit/Semester) 

MKTG 600
Academic Communication 

Fall 

Graded 

3 Units 

Advanced Consumer Behavior Research 

Fall 

Graded 

3 Units 

MKTG 612  
Quantitative Methods in Marketing 

OR 

MKTG 650
Foundations in Quantitative Marketing Research 

Fall 

OR 

Spring 

Graded 

3 Units 

 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Year 3 

 

 

 

MKTG 900 Research

Fall + Spring 

Non-Graded

12 Units
(6 Units/Semester) 

Year 4 

MKTG 900 Research 

Fall 

Non-Graded 

6 Units 

 

MKTG 920 Dissertation * 

* Must complete Dissertation Proposal and submit their Dissertation Committee Form on GradPath before enrollment 

Spring 

- 

6 Units 

Year 5 

 

 

 

MKTG 920 Dissertation 

Fall & Spring 

- 

12 Units
(6 Units/Semester) 

Total Coursework Units in Major  

36 Units 

Total Dissertation Units 

18 Units 

Total Minor Units 

9 Units 

Seminar/Course 

 Semester 

Graded or Non-Graded  

Units 

Year 1 

MKTG 695A 

Colloquium (Proseminar) 

Fall + Spring 

Graded 

2 Units 
(1 Unit/Semester) 

MKTG 612
Quantitative Methods in Marketing 

Fall 

Graded 

3 Units 

Elective or Minor seminar 

Fall 

Graded 

3 Units 

MKTG 600
Academic Communication 

Fall 

Graded 

3 Units 

MKTG 650
Foundations in Quantitative Marketing Research 

Spring 

Graded 

3 Units 

Elective OR Minor seminar 

Spring 

Graded 

3 Units 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Year 2 

MKTG 695A
Colloquium (Proseminar) 

Fall + Spring 

Graded 

2 Units  
(1 Unit/Semester) 

MKTG 662
Advanced Quantitative Marketing Research 

Fall 

Graded 

3 Units 

Elective OR Minor seminar 

Fall 

Graded 

3 Units 

Foundations in Consumer Behavior 

OR 

Consumer Behavior Methods 

Fall 

OR 

Spring 

 

Graded 

 

 

3 Units 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Elective OR Minor seminar 

Spring 

Graded  

3 Units 

Year 3 

MKTG 900 Research 

Fall + Spring 

Non-Graded 

12 Units 

(6 Units/Semester) 

Year 4 

MKTG 900 Research 

Fall 

Non-Graded 

6 Units 

 

MKTG 920 Dissertation * 

* Must complete Dissertation Proposal and submit their Dissertation Committee Form on GradPath before enrollment 

Spring 

- 

6 Units 

Year 5 

MKTG 920 Dissertation 

Fall & Spring 

- 

12 Units (6 Units/Semester) 

Total Coursework Units in Major  

36 Units 

Total Dissertation Units 

18 Units 

Total Minor Units 

9 Units 


Note: Courses must be chosen in consultation with and be approved by the Director of the Doctoral Program. With approval, PhD students may substitute previously taken courses. These courses may be waived for students who show evidence of adequate prior coursework. In all cases, questions regarding acceptable prior preparation, waivers and exemption examinations should be directed to the PhD Program Committee Chair.