Hope Schau

Eller Professor of Marketing

Hope Schau

McClelland Hall 320L
1130 E. Helen St.
P.O. Box 210108
Tucson, Arizona 85721-0108

Areas of Expertise

  • Value co-creation
  • Collaborative consumption
  • Innovation
  • Entrepreneurship

Hope Schau has been with the Eller College of Management since 2005. Before teaching at Eller, she was an assistant professor of marketing at Temple University, which she joined after earning her PhD in Business Administration from the University of California-Irvine in 2000. Her areas of expertise include value co-creation, collaborative consumption, innovation and entrepreneurship. She is a member of the Association for Consumer Research, the American Marketing Association and the Eller College Diversity and Inclusion Task Force.


  • MKTG 452 Integrated Marketing Communications
  • MKTG 530 Management of Marketing Communications

Professional Associations

  • Association for Consumer Research
  • American Marketing Association