Ashok Kumar Kaliyamurthy

Doctoral Student

McClelland Hall 320C

Areas of Expertise

  • Technology markets and consumption

Research Themes

Theorize how information technology mediates and thus transforms consumption

Conceptual: Consumer Culture Theory, Practice theory, Science and technology studies, Human Computer Interaction, Philosophy of technology and Media theory

Methodological: Semi-structured interviews, Netnography, App-walkthrough, Participant observation

Manuscript in preparation: Ashok Kaliyamurthy and Hope Schau “Out of Context: How Consumers work to compensate for algorithmic failures”; targeted at Journal of Consumer Research

Manuscript under review: Ignacio Luri, Ashok Kaliyamurthy, and Matthew Farmer, “A world of pure imagination: Conceptualizing the appeal of heroic market innovators through future nostalgia”; invited to submit for second round of review at Marketing Theory

  • Lisle & Roslyn Payne Outstanding Doctoral Student Award – Nov 2021
  • Graduate and Professional Student Council Travel Grant (GPSC) – May 2019
  • Graduate and Professional Student Council Travel Grant (GPSC) – Dec 2019
  • University Fellows Award, University of Arizona, 2018
  • Henry Wittink Memorial Marketing Prize, 2009
  • Girish Reddy - Ezra Cornell Scholarship, 2007-2009
  • Brihad Bharatiya Samaj Scholarship, 1999-2000


Teaching Experience

  • Johnson Graduate School of Management, Cornell University
    • Teaching Assistant, Marketing Strategy: 2008-2009
    • Teaching Assistant, Corporate Strategy: 2008-2009
    • Teaching Assistant, Leadership and Organizations: 2008-2009


Work Experience

  • Marketing Consultant: humanimus2015-2018
  • Chief Executive Officer, Wondergrass, 2014-2015
  • Group Product Manager, Johnson & Johnson, 2012-2014
  • Regional Sales Manager, Johnson & Johnson, 2009-2012
  • Project Manager, Tekelec, 2005-2007
  • Support Engineer, Tekelec, 2003-2005
  • Software Engineer, Huawei, 2001-2003