Ashok Kumar Kaliyamurthy
Doctoral Student

McClelland Hall 320C
Areas of Expertise
- Technology markets and consumption
Research Themes
Theorize how information technology mediates and thus transforms consumption
Conceptual: Consumer Culture Theory, Practice theory, Science and technology studies, Human Computer Interaction, Philosophy of technology and Media theory
Methodological: Semi-structured interviews, Netnography, App-walkthrough, Participant observation
Research Progress
Manuscript in preparation: Ashok Kaliyamurthy and Hope Schau “Out of Context: How Consumers work to compensate for algorithmic failures”; targeted at Journal of Consumer Research
Manuscript under review: Ignacio Luri, Ashok Kaliyamurthy, and Matthew Farmer, “A world of pure imagination: Conceptualizing the appeal of heroic market innovators through future nostalgia”; invited to submit for second round of review at Marketing Theory
Academic Honors and Awards
- Lisle & Roslyn Payne Outstanding Doctoral Student Award – Nov 2021
- Graduate and Professional Student Council Travel Grant (GPSC) – May 2019
- Graduate and Professional Student Council Travel Grant (GPSC) – Dec 2019
- University Fellows Award, University of Arizona, 2018
- Henry Wittink Memorial Marketing Prize, 2009
- Girish Reddy - Ezra Cornell Scholarship, 2007-2009
- Brihad Bharatiya Samaj Scholarship, 1999-2000
Teaching Experience
- Johnson Graduate School of Management, Cornell University
- Teaching Assistant, Marketing Strategy: 2008-2009
- Teaching Assistant, Corporate Strategy: 2008-2009
- Teaching Assistant, Leadership and Organizations: 2008-2009
Work Experience
- Marketing Consultant: humanimus, 2015-2018
- Chief Executive Officer, Wondergrass, 2014-2015
- Group Product Manager, Johnson & Johnson, 2012-2014
- Regional Sales Manager, Johnson & Johnson, 2009-2012
- Project Manager, Tekelec, 2005-2007
- Support Engineer, Tekelec, 2003-2005
- Software Engineer, Huawei, 2001-2003