Christoph Hueller

Doctoral Student

Christoph Hüller is a doctoral student in the Marketing PhD program at the University of Arizona’s Eller College of Management, currently serving as the Marketing Lab Manager in the Economic Science Laboratory (ESL). In terms of research, Christoph’s theoretical interests revolve around consumer psychology as well as judgment and decision making. Substantially, he is interested in how consumers make decisions about risky experiences, how varying factors contribute to consumer well-being, and how consumers form trust relationships with economic actors. In terms of methodological training, Christoph is currently pursuing a minor in neuropsychology to complement his expertise in experimental methods with neuroscientific methods such as neuroimaging studies. Christoph has presented his research at various academic conferences and symposia, including the Society for Consumer Psychology (SCP) Annual Conference, the Mittelstaedt & Gentry Doctoral Symposium, and the UA | ASU Research Symposium.

Prior to joining the PhD program, Christoph has earned his master’s degree in Business Management from the Julius-Maximilians-University Würzburg, Germany, and worked as a brand consultant on various projects. During his exchange year in the MS Marketing program at the University of Arizona’s Eller College of Management, he was awarded the Thinking Forward: Leadership and Innovation in Marketing Award and the Federation of German-American Clubs scholarship for which he now serves as a liaison for incoming students.

Selected publications:

Reimann, Martin, Christoph Hüller, Oliver Schilke, and Karen S. Cook (2022). Impression management attenuates the effect of ability on trust in economic exchange. Proceedings of the National Academy of Sciences,119(30), e2118548119.