Christoph Hueller

Doctoral Student

Christoph Hueller is a doctoral student in the Marketing PhD program at the UA Eller College of Management. From a theoretical standpoint, Christoph’s research interests revolve around consumer psychology as well as judgment and decision making. Substantially, he is interested in consumer well-being and varying factors that contribute to it. In terms of methodological training, he is currently pursuing a minor in neuropsychology to complement his expertise in experimental methods with neuroscientific methods such as neuroimaging studies.

Prior to joining the PhD program, Christoph has earned his master’s degree in Business Management from the Julius-Maximilians-University Wuerzburg, Germany, and worked as a brand consultant on various projects. During his exchange year in the MS Marketing program at the UA Eller College of Management, he was awarded the Thinking Forward: Leadership and Innovation in Marketing Award and the Federation of German-American Clubs scholarship for which he now serves as a liaison for incoming students.