Arash Roghani

With an educational background in engineering and business from the Sharif University of Technology and the University of Southern California, Arash joined the Eller Marketing Ph.D. program in 2020. He is interested in studying areas such as information disclosure, consumer search, marketing channels, digital platforms, and online reviews. He is most interested in understanding how information asymmetry between consumers and firms about firms' offerings affects firms' strategic decisions in anticipation of consumers' behavior. The primary methodology of his research is analytical modeling; moreover, he has experienced testing theories with experiments. Beyond academia, Arash finds joy in spending time with family, hiking, swimming, watching movies, reading business journals, and playing board games. He is an International Master in chess and has represented his national chess team.