Pureum Kim

Doctoral Candidate

McClelland Hall 320C


Areas of Expertise

  • Experiential consumption
  • Word-of-mouth
  • Judgement and decision making


  • Eller College Small Research Grant ($2,000) for Self-Signaling Through Discretionary Spending, December 2020
  • Eller College Small Research Grant ($1,500) for Reviewing Experiential Consumption, December 2019
  • ACR Transformative Consumer Research Grant ($2,480) for Consumer Political Participation: Consistency and Licensing Effects of Small Donor Contributions, November 2019

Conference Presentations

Poster session on “When Political Donors Remain Engaged: Understanding How Numerical Markers and Format of Past Political Contribution Influence Subsequent Political Participation”, Society for Consumer Psychology Boutique Conference: Numerical Markers in Judgments, Choices, and Consumption Experiences, September 2021

Mittelstaedt and Gentry Virtual Doctoral Symposium, Discussant, April 2021

Poster session on “Confidence in Online Reviews for Experiential (vs. Material) Purchases”, Society for Consumer Psychology Annual Conference, March 2021.

Special session on “What Drives Consumers to Perceive Experiences and Material Goods Differently?” Association for Consumer Research Annual Conference, October 2020. Role: Session chair. Presented the project, “Why Are Reviews of Experiential Purchases Less Credible?”