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Kevin Cassell

Senior Lecturer, Business Communication

McClelland Hall 405M
1130 East Helen Street 
P.O. Box 210108 
Tucson, Arizona 85721-0108 

Areas of Expertise

Course-Based Business Simulations
Cross-Cultural Communication
Impression Management
Learner Experience Design
Presentation Design and Delivery
Professional Scientific and Technical Writing
Rhetorical Theory and Praxis

Kevin Cassell has worked in higher education since 1986. Before joining Eller’s Business Communication faculty in Fall 2023, he was a Senior Lecturer in UA’s English Department where he taught foundations writing, business writing, technical writing, and professional editing. Since the 1990s, he has designed and instructed professional communication courses at several institutions, including SUNY College of Technology at Alfred, Michigan Technological University, University of New Mexico, Northeastern University, and Inlingua International Language Center. He is certified in TEFL (Teaching English as a Foreign Language) and has taught in schools in Japan, Fiji, Venezuela, and Costa Rica. His administrative work includes program coordination and assessment, curriculum design, teacher training, and university governance. He has delivered more than 30 conference presentations, held editorial posts for academic journals, published a chapter in a college writing textbook, and served as a communications consultant in the private sector. In his free time, he likes swimming, biking, taking road trips, and playing rock/pop piano. His website is kevincassell.com.

Conference Presentations

  • “Iterative Collaboration: Critical, Strategic, and Responsible AI Use in Business Education.” Co-Presenter Kaylin Holden. Association of Business Communication (Western Regional Conference), Las Vegas, Nevada. March 2026.
  • “Crafting Authentic Simulations for Student Engagement: Strategies, Challenges, and Triumphs.” Association of Business Communication (Western Regional Conference), Tucson, Arizona 2024.
  • “The Finer Points of Grammar.” Arizona Supreme Court Judicial Conference. Tucson, 2022.
  • “Simulated Practicums: A Forward-Moving Initiative for College Writing Curriculums.” Co-Presenter: Sean Rys. Two Year College English Association (TYCA) Western Regional Conference. Mesa Community College, Arizona. February 2022.
  • “Re-Embodying Reading and Writing in Students’ Literacy Journeys.” Arizona English Teachers Association (AETA) Annual Conference, Tempe AZ, September 2021.
  • “My Middle-Road Attempt at High-Road Transfer: Developing an Irreversibly Transformative Assignment.” Two Year College English Association (TYCA) Western Regional Conference, Salt Lake City Community College, 2018.
  • “Practicing Empathetic Intercultural Communication in the Writing Class.” Arizona English Teachers Association (AETA) Annual Conference, Chandler, AZ 2018.
  • “’Like Putting Together a Puzzle: Creating Game-Like Rhetorical Contexts for Student Writers.” ASU Composition Conference, Arizona State University, 2018
  • “When is a “Threat” a Threat?: Technical Policy Language and the Advocacy of Corporate Citizenship.” 19th Annual Conference of the Association of Teachers of Technical Writing (ATTW), Houston, Texas, April 6, 2016

Honors and Awards

  • Dean’s Service Award, Eller College of Management, University of Arizona, 2026
  • United University Professions Individual Development Awards, SUNY-Alfred, 2016, 2017
  • School of Arts & Sciences Teaching and Learning Grant, SUNY-Alfred, Spring 2016
  • Alfred State College Teacher/Scholar Program Recipient, SUNY-Alfred, Fall 2014
  • Dean’s Award for Outstanding Scholarship, Michigan Technological University, 2014
  • Teaching Excellence Award, Humanities Education and Research Association, 2013

Courses

  • BCOM 214: Fundamentals of Business Communication
  • BCOM 312: Communication for Economists
  • BCOM 314: Business Communication

Degrees

  • Ph.D. Rhetoric and Technical Communication, Michigan Technological University, 2014
  • M.A. English, Northeastern University, 1989
  • B.A. English, University of Maine at Fort Kent, 1986
  • TEFL Certification, Maximo Nivel Executive Language School—Costa Rica, 2007