Marketing PhD Reading Group

 

 

Our department's reading groups offer students the opportunity to engage with newly published research and discuss the material with fellow doctoral students and faculty throughout the University of Arizona and at other universities.

Socio-Cultural Consumption Reading Group

The socio-cultural consumption reading group meets to discuss contemporary research in the areas of consumer behavior and marketing strategy. Meeting twice a month since the last five years, the group has covered a wide variety of articles, a small selection of which is presented on the bottom of this page. Articles come from a variety of journals including:

  • Journal of Consumer Research
  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Culture
  • Consumption markets and culture
  • Marketing Theory
  • American Journal of Sociology
  • Poetics

Participants:

Recent Readings

September 10, 2018:  Katharina C Husemann, Giana M Eckhardt; Consumer DecelerationJournal of Consumer Research, ucy047

September 24, 2018: Leighanne Higgins, Kathy Hamilton; Therapeutic Servicescapes and Market-Mediated Performances of Emotional SufferingJournal of Consumer Research, ucy046

October 8, 2018: Ashlee Humphreys and Gregory S. Carpenter (2018) Status Games: Market Driving Through Social Influence in the U.S. Wine Industry. Journal of Marketing: September 2018, Vol. 82, No. 5, pp. 141-159. 

October 22 2018: Rebeca Perren and Robert V. Kozinets (2018) Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal of Marketing: January 2018, Vol. 82, No. 1, pp. 20-36.