Marketing Faculty

 

  

Edward Ackerley

Faculty, Career Track, Eller College Department of Marketing

Areas of Expertise
  • Advertising
  • Creativity
  • Leadership

Anil Agarwal

Adjunct Instructor in International Business

Areas of Expertise
  • International business
  • Global Marketing
  • Global Brand Management
Lilian Almeida

Lilian Almeida

Lecturer in Marketing

Merrie Brucks

Merrie Brucks

Marketing Emerita

Areas of Expertise
  • Psychology of consumer decision making
  • Buyer knowledge and expertise
  • Marketing communications
  • Children's responses to advertising

Paul Connel

Lecturer in Marketing

Anastasiya Pocheptsova

Anastasiya Pocheptsova Ghosh

Associate Professor of Marketing

Susan and Philip Hagenah Endowed Faculty Fellowship

Chair of the Faculty

Areas of Expertise
  • Judgment and decision making
  • Financial industry and fintech
  • Online retail
  • Field experiments and behavioral interventions
Bikram Ghosh

Bikram Ghosh

Associate Professor of Marketing

Areas of Expertise
  • Effect of user-generated review of products on firm competition and strategy
  • Social movements
Mrinal Ghosh

Mrinal Ghosh

Eller Professor of Marketing

Areas of Expertise
  • Strategic alliances
  • Business models in technology and entrepreneurial ventures
  • Channels of distribution
  • Pricing issues in marketing channels and business marketing
  • Salesforce design and compensation
  • Marketing issues in Health Care
Xinying Hao

Xinying Hao

Assistant Professor of Marketing

Areas of Expertise
  • Digital marketing
  • Mobile targeting
  • Marketing analytics
  • Bayesian statistics
  • Artificial empathy
Yong Liu

Yong Liu

Marketing Department Head

Robert A. Eckert Endowed Chair in Marketing

Areas of Expertise
  • Innovation and business models
  • Social interactions and new media
  • Marketing strategies for media and cultural products, especially movie marketing
  • Competitive strategies for business and nonprofits
  • Firm strategies during product-harm crisis

Brent Marinan

Lecturer in Marketing

Areas of Expertise
  • Business intelligence
  • Actuarial probability
  • International marketing

Jesper Nielsen

Associate Professor of Marketing

Areas of Expertise
  • Consumer psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious processing
  • Advertising
  • Consumer welfare
Ava Parsi

Ava Parsi

Adjunct Lecturer, Marketing

Martin Reimann

Martin Reimann

Associate Professor of Marketing

McClelland Faculty Fellow

Areas of Expertise
  • Experience theory
  • Close relationships
  • Emotion and motivation
  • Aesthetics in product design
  • Neurophysiological explanations of consumer behavior
  • Data triangulation and response accuracy
Tirthankar Roy

Tirthankar Roy

Senior Lecturer of Marketing

Director of Master's Program in Marketing

Areas of Expertise
  • Marketing strategy
  • Pricing
  • International marketing
Jennifer Savary

Jennifer Savary

Associate Professor of Marketing

Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail

Co-director of the Lundgren Retail Collaborative

Areas of Expertise
  • Consumer psychology
  • Judgment and Decision-making
  • Motivation and goals
  • Identity and Self-signaling
Hope Schau

Hope Schau

Professor of Marketing

Executive Director of the McGuire Center for Entrepreneurship

James and Pamela Muzzy Endowed Chair in Entrepreneurship

Areas of Expertise
  • Innovation
  • Technological mediation
  • Practice and process diffusion and adoption
  • Value co-creation and realization
  • Market-oriented collaboration
  • Consumption journeys
  • Branding building
  • Entrepreneurship/Intrapreneurship
Sangeetha Venkataramani

Sangeetha Venkataramani

Assistant Marketing Department Head

Lecturer in Marketing

Areas of Expertise
  • Healthcare marketing
  • Marketing analytics
  • Marketing research

Melanie Wallendorf

Professor Emerita

Areas of Expertise
  • Sociological aspects of consumer behavior
  • Political ideology and consumption
  • Socio-cultural shaping of consumers' use of space
  • Ethnic, gender, racial and class differences in consumption and its meanings
  • The development of taste cultures
Nooshin Warren

Nooshin Warren

Assistant Professor of Marketing

Areas of Expertise
  • Corporate activism and corporate political culture
  • Purpose driven marketing
  • Firm/stock market communication strategies
  • Financial consequences of marketing actions and assets
Caleb Warren

Caleb Warren

Susan and Philip Hagenah Associate Professor

Areas of Expertise
  • Emotions
  • Symbolic value
  • Goal pursuit