Faculty

Marketing Faculty

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Mrinal Ghosh

Mrinal Ghosh

Gary M. Munsinger Endowed Chair in Entrepreneurship & Innovation

Areas of Expertise

Business models in technological markets and entrepreneurial ventures
Designing win-win cooperative relationships in marketing channels and business markets
Healthcare marketing
Pricing strategies in technology and business markets
Salesforce design and compensation
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Yong Liu Headshot

Yong Liu

Interim Director for the School of Business Analytics
Robert A. Eckert Endowed Chair in Marketing

Areas of Expertise

Competitive strategies for business and nonprofits
Firm strategies during product-harm crisis
Innovation and business models
Marketing strategies for media and cultural products, especially movie marketing
Social interactions and new media
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Martin Reimann

Martin Reimann

Associate Professor, Marketing, and McClelland Fellow
Director, Arizona Think Tank for Behavioral Decision Making
External Faculty Affiliate, Stanford Institute for Research in the Social Sciences
Pronouns:
he, him, his

Areas of Expertise

Consumer neuroscience
Consumer psychology
Emotional-motivational constructs in consumer behavior
Experience theory
Product design and aesthetics
Social relations
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Jennifer Savary

Jennifer Savary

Associate Professor of Marketing
Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail
Co-director of the Lundgren Retail Collaborative

Areas of Expertise

Consumer psychology
Identity and Self-signaling
Judgment and Decision-making
Motivation and goals
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Melanie Wallendorf

Professor Emerita

Areas of Expertise

Ethnic, gender, racial and class differences in consumption and its meanings
Political ideology and consumption
Socio-cultural shaping of consumers' use of space
Sociological aspects of consumer behavior
The development of taste cultures
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Nooshin Warren

Nooshin Warren

Associate Professor of Marketing
Eller Faculty Fellow

Areas of Expertise

Corporate activism and corporate political culture
Financial consequences of marketing actions and assets
Firm/stock market communication strategies
Purpose driven marketing