Marketing Faculty
Edward Ackerley
Faculty, Career Track, Eller College Department of Marketing
Areas of Expertise
- Advertising
- Creativity
- Leadership
Anil Agarwal
Adjunct Instructor in International Business
Areas of Expertise
- International business
- Global Marketing
- Global Brand Management
Merrie Brucks
Marketing Emerita
Areas of Expertise
- Psychology of consumer decision making
- Buyer knowledge and expertise
- Marketing communications
- Children's responses to advertising
Mrinal Ghosh
Gary M. Munsinger Endowed Chair in Entrepreneurship & Innovation
Areas of Expertise
- Business models in technological markets and entrepreneurial ventures
- Designing win-win cooperative relationships in marketing channels and business markets
- Pricing strategies in technology and business markets
- Healthcare marketing
- Salesforce design and compensation
Anastasiya Pocheptsova Ghosh
Executive Director of Eller Partnerships Office
Associate Professor of Marketing
Susan and Philip Hagenah Endowed Faculty Fellowship
Chair of the Faculty
Areas of Expertise
- Judgment and decision making
- Financial industry and fintech
- Online retail
- Field experiments and behavioral interventions
Bikram Ghosh
Associate Professor of Marketing
Eller Fellow
Areas of Expertise
- Effect of user-generated review of products on firm competition and strategy
- Social movements
Xinying Hao
Assistant Professor of Marketing
Areas of Expertise
- Digital marketing
- Mobile targeting
- Marketing analytics
- Bayesian statistics
- Artificial empathy
Yong Liu
Marketing Department Head
Robert A. Eckert Endowed Chair in Marketing
Areas of Expertise
- Innovation and business models
- Social interactions and new media
- Marketing strategies for media and cultural products, especially movie marketing
- Competitive strategies for business and nonprofits
- Firm strategies during product-harm crisis
Brent Marinan
Lecturer in Marketing
Areas of Expertise
- Business intelligence
- Actuarial probability
- International marketing
Jesper Nielsen
Associate Professor of Marketing
Areas of Expertise
- Consumer psychology
- Emotion
- Learning
- Attention
- Nonconscious processing
- Advertising
- Consumer welfare
Martin Reimann
Associate Professor of Marketing
McClelland Faculty Fellow
Areas of Expertise
- Experience theory
- Close relationships
- Emotion and motivation
- Aesthetics in product design
- Neurophysiological explanations of consumer behavior
- Data triangulation and response accuracy
Tirthankar Roy
Senior Lecturer of Marketing
Director of Master's Program in Marketing
Areas of Expertise
- Marketing strategy
- Pricing
- International marketing
Jennifer Savary
Associate Professor of Marketing
Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail
Co-director of the Lundgren Retail Collaborative
Areas of Expertise
- Consumer psychology
- Judgment and Decision-making
- Motivation and goals
- Identity and Self-signaling
Hope Schau
Professor of Marketing
Executive Director of the McGuire Center for Entrepreneurship
James and Pamela Muzzy Endowed Chair in Entrepreneurship
Areas of Expertise
- Innovation
- Technological mediation
- Practice and process diffusion and adoption
- Value co-creation and realization
- Market-oriented collaboration
- Consumption journeys
- Branding building
- Entrepreneurship/Intrapreneurship
Sangeetha Venkataramani
Assistant Marketing Department Head
Lecturer in Marketing
Areas of Expertise
- Healthcare marketing
- Marketing analytics
- Marketing research
Melanie Wallendorf
Professor Emerita
Areas of Expertise
- Sociological aspects of consumer behavior
- Political ideology and consumption
- Socio-cultural shaping of consumers' use of space
- Ethnic, gender, racial and class differences in consumption and its meanings
- The development of taste cultures
Nooshin Warren
Assistant Professor of Marketing
Areas of Expertise
- Corporate activism and corporate political culture
- Purpose driven marketing
- Firm/stock market communication strategies
- Financial consequences of marketing actions and assets
Caleb Warren
Susan and Philip Hagenah Associate Professor
Areas of Expertise
- Emotions
- Symbolic value
- Goal pursuit