Faculty

Marketing Faculty

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Mrinal Ghosh

Mrinal Ghosh

Gary M. Munsinger Endowed Chair in Entrepreneurship & Innovation

Areas of Expertise

Business models in technological markets and entrepreneurial ventures
Designing win-win cooperative relationships in marketing channels and business markets
Healthcare marketing
Pricing strategies in technology and business markets
Salesforce design and compensation
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Yong Liu Headshot

Yong Liu

Director, HSLopez School of Business Analytics
Professor of Marketing
HSLopez Endowed Chair

Areas of Expertise

Competitive strategies for business and nonprofits
Firm strategies during product-harm crisis
Innovation and business models
Marketing strategies for media and cultural products, especially movie marketing
Social interactions and new media
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Martin Reimann

Martin Reimann

Associate Professor, Marketing, and McClelland Fellow
Director, Arizona Think Tank for Behavioral Decision Making
External Faculty Affiliate, Stanford Institute for Research in the Social Sciences
Pronouns:
he, him, his

Areas of Expertise

Consumer neuroscience
Consumer psychology
Emotional-motivational constructs in consumer behavior
Experience theory
Product design and aesthetics
Social relations
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Jennifer Savary

Jennifer Savary

Associate Professor of Marketing
Terry J. and Tina Lundgren Endowed Chair for Marketing and Retail
Co-director of the Lundgren Retail Collaborative

Areas of Expertise

Consumer psychology
Identity and Self-signaling
Judgment and Decision-making
Motivation and goals
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Melanie Wallendorf

Professor Emerita

Areas of Expertise

Ethnic, gender, racial and class differences in consumption and its meanings
Political ideology and consumption
Socio-cultural shaping of consumers' use of space
Sociological aspects of consumer behavior
The development of taste cultures
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Nooshin Warren

Nooshin Warren

Associate Professor of Marketing
Eller Faculty Fellow

Areas of Expertise

Corporate activism and corporate political culture
Financial consequences of marketing actions and assets
Firm/stock market communication strategies
Purpose driven marketing