Marketing Faculty

 

Edward Ackerley

Adjunct Instructor of Marketing, Communication and Film/Television

Areas of Expertise
  • Advertising
  • Creativity
  • Leadership
Merrie Brucks

Merrie Brucks

Robert Eckert Professor of Marketing

Areas of Expertise
  • Psychology of consumer decision making
  • Buyer knowledge and expertise
  • Marketing communications
  • Children's responses to advertising
Anastasiya Pocheptsova

Anastasiya Pocheptsova Ghosh

Assistant Professor of Marketing

Areas of Expertise
  • Consumer self-control
  • Financial decision making
  • online reviews
  • Affect in judgments
Bikram Ghosh

Bikram Ghosh

Associate Professor of Marketing

Areas of Expertise
  • Effect of user-generated review of products on firm competition and strategy
  • Social movements

Mrinal Ghosh

Marketing Department Head

Soldwedel Professor of Marketing

Areas of Expertise
  • Inter-organizational relationships
  • Product form choice
  • sales force design and compensation
  • technology marketing in entrepreneurial ventures
Jerry Kollross

Jerry Kollross

Senior Lecturer in Marketing

Areas of Expertise
  • Sales management
  • Sales communication
  • Personal selling/Branding
Yong Liu

Yong Liu

Eller Professor of Marketing

Areas of Expertise
  • Innovation and business models
  • Social interactions and new media
  • Marketing strategies for media and cultural products, especially movie marketing
  • Competitive strategies for business and nonprofits
  • Firm strategies during product-harm crisis

Brent Marinan

Lecturer in Marketing

Areas of Expertise
  • Business intelligence
  • Actuarial probability
  • International marketing

Jesper Nielsen

Associate Professor of Marketing

Joseph W. Newman Fellow

Areas of Expertise
  • Consumer psychology
  • Emotion
  • Learning
  • Attention
  • Nonconscious processing
  • Advertising
  • Consumer welfare

Lisa D. Ordóñez

Eller College Vice Dean of Academic Programs

McClelland Professor of Management and Organizations

McClelland Professor of Marketing

Areas of Expertise
  • Judgment and decision making with applications to management and consumer behavior
  • Ethical decision making
  • Negative impact of goal setting systems
  • Emotions and decision making
Ava Parsi

Ava Parsi

Adjunct Professor in Marketing

Areas of Expertise
  • Advertising
  • Public relations
  • Brand/franchise management
Victor Piscitello

Victor Piscitello

Lecturer in Marketing

Lecturer in Management and Organizations

Areas of Expertise
  • Sales management
  • Budget analysis
  • Personal selling/Branding
  • Management: Leadership Development
  • Core curriculum
Martin Reimann

Martin Reimann

Associate Professor of Marketing

Assistant Professor of Cognitive Science (by courtesy)

Areas of Expertise
  • Experience theory
  • Close relationships
  • Product design
  • Affect
  • Neurophysiological explanations of consumer behavior
  • Marketing methods
Tirthankar Roy

Tirthankar Roy

Senior Lecturer of Marketing

Director of Master's Program in Marketing

Areas of Expertise
  • Marketing strategy
  • Pricing
  • International marketing
Jennifer Savary

Jennifer Savary

Assistant Professor of Marketing

Areas of Expertise
  • Consumer psychology
  • Motivation & Goals
  • Self-signaling
Hope Schau

Hope Schau

Eller Professor of Marketing

Areas of Expertise
  • Value co-creation
  • Collaborative consumption
  • Innovation
  • Entrepreneurship

Melanie Wallendorf

Soldwedel Professor of Marketing

Professor of Sociology

Areas of Expertise
  • Sociological aspects of consumer behavior
  • Political ideology and consumption
  • Socio-cultural embeddedness of price fairness
  • Ethnic, gender, racial and class differences in consumption and its meanings
  • Socio-cultural embeddedness of youths' understanding of Smoking
Nooshin Warren

Nooshin Warren

Assistant Professor of Marketing

Areas of Expertise
  • Corporate activism and corporate political culture
  • New product development and innovation
  • Firm/stock market communication strategies
  • Financial consequences of marketing actions and assets
Caleb Warren

Caleb Warren

Associate Professor of Marketing

Areas of Expertise
  • Humor
  • Symbolic value
  • Goal pursuit

Trish Winter-Hunt

Adjunct Lecturer in Marketing

Areas of Expertise
  • Social media marketing
  • Digital marketing