Marketing Research

Faculty Research at the Department of Marketing

The Department of Marketing is a leader in marketing research related to advertising effects, branding, business analytics, business-to-business and marketing channels, consumer culture theory, consumer psychology, digital marketing, e-commerce, emotion and motivation in consumer decisions, financial metrics, judgment and decision making, neuroscience and consumer behavior, public policy and social marketing, promotions, sales force issues, social media, sociology of consumption, strategy and technology and innovation. Our faculty regularly publish in leading peer reviewed journals and our research is widely cited in academic and news media.

Our Research Stories

students looking at a computer

Faculty Research

Faculty Insights

New study from Eller College Lundgren Retail Collaborative Reveals the Next Generation’s Desire for More In-Person Work.

Faculty Research

Faculty Insights

Nooshin Warren Featured in New York Times

Faculty Research

Faculty Insights

University of Arizona Eller College of Management Professors Publish Research on Effects of Gamifying Financial Platforms

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Marketing Research Areas of Expertise

ADVERTISING EFFECTS

BRANDING

BUSINESS AND MARKETING ANALYTICS

BUSINESS-TO-BUSINESS AND MARKETING CHANNELS

CONSUMER CULTURE THEORY

CONSUMER PSYCHOLOGY AND REVIEWS

DIGITAL MARKETING, E-COMMERCE AND SOCIAL MEDIA

EMOTION AND MOTIVATION IN CONSUMER DECISIONS

FINANCIAL METRICS

JUDGMENT AND DECISION MAKING

MARKETING COMMUNICATIONS

Merrie Brucks

MARKETING STRATEGY

NEUROSCIENCE OF CONSUMER BEHAVIOR

Martin Reimann

PUBLIC POLICY AND SOCIAL MARKETING

PROMOTIONS

SALES FORCE ISSUES

Mrinal Ghosh

SOCIOLOGY OF CONSUMPTION

TECHNOLOGY AND INNOVATION