Marketing Research

Marketing Research

Faculty Research at the Department of Marketing

The Department of Marketing is a leader in marketing research related to advertising effects, branding, business analytics, business-to-business and marketing channels, consumer culture theory, consumer psychology, digital marketing, e-commerce, emotion and motivation in consumer decisions, financial metrics, judgment and decision making, neuroscience and consumer behavior, public policy and social marketing, promotions, sales force issues, social media, sociology of consumption, strategy and technology and innovation. Our faculty regularly publish in leading peer reviewed journals and our research is widely cited in academic and news media.

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Marketing Research Areas of Expertise