Marketing Research
Faculty Research at the Department of Marketing
The Department of Marketing is a leader in marketing research related to advertising effects, branding, business analytics, business-to-business and marketing channels, consumer culture theory, consumer psychology, digital marketing, e-commerce, emotion and motivation in consumer decisions, financial metrics, judgment and decision making, neuroscience and consumer behavior, public policy and social marketing, promotions, sales force issues, social media, sociology of consumption, strategy and technology and innovation. Our faculty regularly publish in leading peer reviewed journals and our research is widely cited in academic and news media.
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Marketing Research Areas of Expertise
ADVERTISING EFFECTS
BRANDING
BUSINESS AND MARKETING ANALYTICS
BUSINESS-TO-BUSINESS AND MARKETING CHANNELS
CONSUMER CULTURE THEORY
CONSUMER PSYCHOLOGY AND REVIEWS
DIGITAL MARKETING, E-COMMERCE AND SOCIAL MEDIA
EMOTION AND MOTIVATION IN CONSUMER DECISIONS
FINANCIAL METRICS
JUDGMENT AND DECISION MAKING
MARKETING COMMUNICATIONS
MARKETING STRATEGY
NEUROSCIENCE OF CONSUMER BEHAVIOR
PUBLIC POLICY AND SOCIAL MARKETING
PROMOTIONS
SALES FORCE ISSUES
SOCIOLOGY OF CONSUMPTION
TECHNOLOGY AND INNOVATION