Marketing Faculty Publications


"Marketing classics" by Eller College Marketing faculty have received over 100 Web of Science total citations and/or won significant awards.

Both are good indicators of the impact of a scholarly contribution. A total citation of over 100 is considered exceptional; many scholarly articles are cited less than a dozen times.

Reimann, Martin, Judith L. Zaichkowsky, Carolin Neuhaus, Thomas Bender, and Bernd Weber (2010), “Aesthetic Package Design: A Behavioral, Neural, and Psychological Investigation,” Journal of Consumer Psychology, 20(4), 431-441.

Merrie Brucks, Zeithaml, Valerie A. and Naylor, Gillian. (2000), "Price and brand name as indicators of quality dimensions for consumer durables"  Journal of the Academy of Marketing Science, 28, 359-374

Stephen Vargo and Robert F. Lusch (2004), “Evolving to a New Dominant Logic for Marketing,”Journal of Marketing, (January): 1-17.

   •    Harold Maynard Award for Theoretical Contributions to Marketing.

   •    2010 Sheth Foundation/Journal of Marketing Award

David Crockett and Melanie Wallendorf (2004), "The Role of Normative Political Ideology in Consumer Behavior," Journal of Consumer Research, 31 (December), 511-528. 

Liu, Yong (2006), “Word-of-Mouth for Movies: Its Dynamics and Impact on Box Office Revenue,” Journal of Marketing, 70 (3): 74-89.

Robert F. Lusch, Stephen L. Vargo, and Matthew O'Brien (2007), "Competing Through Service: Insights from Service-Dominant Logic," Journal of Retailing, 83, 1 pp. 5-18.

Stephen L. Vargo and Robert F. Lusch (2008), "Service-Dominant Logic: Continuing the Evolution," Journal of the Academy of Marketing Science, 36 (Spring): 1-10.

Kozinets, Robert V., Andrea Hemetsberger and Hope Jensen Schau (2008), “The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing,” Journal of Macromarketing, 28(4): 339-354.

Chen, Yubo, Shankar Ganesan, and Yong Liu (2009), “Does a Firm’s Product Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-harm Crises,” Journal of Marketing, 73 (6): 214-226.

Pocheptsova, Anastasiya, Amir, On, Dhar, Ravi, and Roy F. Baumeister (2009), “Deciding without Resources: Psychological Depletion and Choice in Context,” Journal of Marketing Research, 46(3), 344-355

Schau, Hope Jensen, Albert M. Muñiz Jr. and Eric J. Arnould (2009), “How Brand Community Practices Create Value,” Journal of Marketing, 73(5): 30-51.

Belk, Russel W. and Melanie Wallendorf (1990), "The Sacred Meanings of Money," Journal of Economic Psychology 11 (March), 35-67.

Melanie Wallendorf and Eric J. Arnould (1991), "`We Gather Together': The Consumption Rituals of Thanksgiving Day," Journal of Consumer Research 18 (June), 13-31.

Frederick E. Webster (1992), “The Changing Role of Marketing in the Corporation” Journal of Marketing (October): 1-17.

   •    Alpha Kappa Psi Award for Advancing the Practice of Marketing.

Ozanne, Julie L., Merrie Brucks, and Dhruv Grewal (1992), "A Study of Information Search Behavior during the Categorization of New Products," Journal of Consumer Research, 18 (March), pp. 452-463.

Rohit Deshpande, John Farley and Frederick E. Webster (1993), “Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms—A Quadrad Analysis” Journal of Marketing,(January): 23-27.

Melanie Wallendorf and Merrie Brucks (1993), "Introspection in Consumer Behavior: Implementation and Implications," Journal of Consumer Research 20 (December), 339-359.

Eric Arnould and Melanie Wallendorf (1994), "Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation," Journal of Marketing Research, 31 (November), 484-504.

Robert F. Lusch and James Brown (1996), “Interdependency, Contracting and relational Behavior in Marketing Channels,” Journal of Marketing (October): 19-38.

   •    Harold Maynard Award for Theoretical Contributions to Marketing.

   •    Louis Stern Award for Outstanding Contributions to the Marketing Channels Literature.

Robert F. Lusch (1976), “Sources of Power: Their Impact on Intra-Channel Conflict” Journal of Marketing Research (November): 382-390.

Frederick E. Webster, James A. Largay III, and Charles P. Stickney (1980), “The Impact of Inflation Accounting on Marketing Decisions,” Journal of Marketing (Autumn): 9-17.

  • Alpha Kappa Psi Award for Advancing the Practice of Marketing.

Sidney J. Levy (1981), “Interpreting Consumer Mythology: A Structural Approach to Consumer Behavior” Journal of Marketing (Summer): 49-61.

  • Harold Maynard Award for Theoretical Contributions to Marketing.

Melanie Wallendorf and Michael Reilly (1983), "Ethnic Migration, Assimilation, and Consumption," Journal of Consumer Research, Vol. 10 (December), 292-302.

Merrie Brucks (1985), “The Effects of Product Class Knowledge on Information Search Behavior,” Journal of Consumer Research (June): 1-16.

  • Robert Ferber Award for best manuscript based on a doctoral dissertation from the Journal of Consumer Research.

Melanie Wallendorf and Eric Arnould, (1988), “My Favorite Things: A Cross-Cultural Inquiry into Object Attachment, Possessiveness and Social Linkage” Journal of Consumer Research (March): 531-547.

Russell W. Belk, John Sherry and Melanie Wallendorf (1988), “A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet” Journal of Consumer Research (March): 449-470.

Merrie Brucks, Armstrong, GM and Goldner, ME (1988) "Childrens use of Cognitive Defenses Against Television Advertising - A Cognitive Response Approach" Journal of Consumer Research 14, 471-482

Rohit Deshpande and Frederick E. Webster (1989), “Organizational Culture and Marketing: Defining the Research Agenda” Journal of Marketing (January): 3-15.

Russell Belk, Melanie Wallendorf and John Sherry (1989), “The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey” Journal of Consumer Research (June): 1-38.

  • Association for Consumer Research Best Article Award in JCR 1989-1991.

Burleigh B. Gardner and Sidney J. Levy (1955), "The Product and the Brand," Harvard Business Review, 33 (March-April), 33-39.

Sidney J. Levy (1959), “Symbols for Sale” Harvard Business Review (July-August): 117-124.

  • Converse Award for contributions to the discipline of marketing including “Symbols for Sale”.

Philip Kotler and Sidney J. Levy (1969), “Broadening the Concept of Marketing” Journal of Marketing (January): 10-15.

  • Alpha Kappa Psi Award for Advancing the Practice of Marketing.