Ed Ackerley Quoted in KOLD Article on Arizona's New "Vibrant Arizona" Rebranding Campaign

Ed Ackerley,  professor of marketing in the Eller College of Management, was recently quoted in a KOLD article highlighting Arizona’s new rebranding initiative. Governor Katie Hobbs has unveiled the campaign, named "Vibrant Arizona," with a focus on showcasing the state’s diverse geography and capturing the six defining pillars of the Arizona experience—majestic beauty, vibrant arts, culture and experiences, abundant diversity, welcoming warmth, strong connections, and trailblazing ingenuity.

The "Vibrant Arizona" brand is not just a new look but a strategic effort to bring more tourism and business to the state of Arizona.

Ackerley emphasizes that outreach to Arizonans plays a crucial role in the success of this rebrand. “Branding in and of itself is an important function of marketing because, when a customer or a potential visitor sees the brand image, it connotates something in their mind and they understand the bundle of values that is coming their way,” said Ackerley.