Numerical Markers Conference

SCP Boutique Conference
Numerical Markers in Judgments,
Choices & Consumption Experiences

Anastasiya Ghosh, Elise Ince, and Rajesh Bagchi, together with the Marketing Department of the Eller College of Management, invite you to Tucson, AZ.

September 23-24, 2021
University of Arizona, Tucson

Conference Theme

Consumers use numerical information to answer questions such as “How long?”, “How many?” or “How much?’ to evaluate offers, inform their choices between options and judge their consumption experiences. Virtually all marketplace consumer interactions involve interpretation of numerical information. 

The goal of this conference is to answer the questions above through a dialog among researchers working in the diverse areas of consumer psychology that have developed independently—numerical processing, behavioral pricing, ratings/rankings, online reviews metrics, information framing, psychometrics, commissions/payouts, goal pursuit, prediction making, risk assessment, and financial decision making. By bringing together researchers in these diverse, yet interrelated areas, we hope to develop overarching insights about how numerical markers affect consumers’ judgments, choices, and consumption experiences.

Conference Format

The conference will start with a poster session and a welcome reception on Thursday, September 23rd, and will end late Friday afternoon. We will have one track of 20-minute presentations and a round table discussion. The conference will take place at the Eller College of Management, University of Arizona. If the situation changes due to COVID-19 travel restrictions, the conference will be held virtually.

Abstract Submission

The submissions portal to the conference is closed. Notifications to the authors of accepted talks and posters will be sent out on July 1st, 2021.  

Ph.D. Students Participation

We will be offering five (5) competitive Ph.D. stipends to students submitting abstracts to the conference. Selected students will participate in the poster session and will receive a stipend covering their hotel stay and registration fee. The stipends are made possible by the generous support of AMA CBSIG.

Program Committee

Steve Atlas (University of Rhode Island)

Eleanor Putnam-Farr (Rice University)

Eva Buechel (University of South Carolina)

Jennifer Savary (University of Arizona)

Derick Davis (University of Virginia)

Dan Schley (Rotterdam School of Management)

Ryan Hamilton (Emory University)

Julio Sevilla (University of Georgia)

Mathew Isaac (Seattle University)

Joydeep Srivastava (Temple University)

Ellie Kyung (Dartmouth University)

Caleb Warren (University of Arizona)

Jesper Nielsen (University of Arizona)

Jared Watson (New York University)

Mario Pandelaere (Virgina Tech)


Registration & Change of Format

Conference Registration is closed.


Conference schedule at a glANCE
All locations are on the 2nd floor of Eller College

September 24th, Friday    
7:30am - 8:00am Breakfast Atrium
8:00am - 8:10am Opening Remarks Room 214
8:10am - 9:20am Session 1: Scales and Numerical Processing Room 214
9:20am - 9:35am Coffee Break Rooms 208A $ 208 Gallery
9:35am - 10:30am Session 2: Numeric Goals Setting Room 214
10:30am - 10:45am Coffee Break Rooms 208A & 208 Gallery
10:45am - 11:55am Session 3: Numerical Framing Room 214
12:00pm - 1:00pm Lunch Atrium
1:000pm - 2:10pm Session 4: Numerical Uncertainty and Predictions Room 214


Poster Session Rooms 208A & 208 Gallery
3:00pm - 4:10pm Session 5: Numerical Markers in Context Room 214
4:10-4:30pm Closing Remarks & Awards Room 214

Registration fee is $175. If you are eligible to register, you will receive a link from the conference hosts.

We have reserved a block of rooms at the Graduate Tucson Hotel for $124 a night.

Make A HOTEL Reservation


For inquiries regarding the program and registration, contact 


Anastasiya Ghosh 


 Elise Ince


Rajesh Bagchi