SCP Boutique Conference
Numerical Markers in Judgments,
Choices & Consumption Experiences

Anastasiya Ghosh, Elise Ince, and Rajesh Bagchi, together with the Marketing Department of the Eller College of Management, invite you to Tucson, AZ.

September 23-24, 2021
University of Arizona, Tucson

Conference Theme

Consumers use numerical information to answer questions such as “How long?”, “How many?” or “How much?’ to evaluate offers, inform their choices between options and judge their consumption experiences. Virtually all marketplace consumer interactions involve interpretation of numerical information. 

The goal of this conference is to answer the questions above through a dialog among researchers working in the diverse areas of consumer psychology that have developed independently—numerical processing, behavioral pricing, ratings/rankings, online reviews metrics, information framing, psychometrics, commissions/payouts, goal pursuit, prediction making, risk assessment, and financial decision making. By bringing together researchers in these diverse, yet interrelated areas, we hope to develop overarching insights about how numerical markers affect consumers’ judgments, choices, and consumption experiences.

Conference Format

The conference will start with a poster session and a welcome reception on Thursday, September 23rd, and will end late Friday afternoon. We will have one track of 20-minute presentations and a round table discussion. The conference will take place at the Eller College of Management, University of Arizona. If the situation changes due to COVID-19 travel restrictions, the conference will be held virtually.

Abstract Submission

To present at the conference, please submit a 75-100 word short abstract together with a 750-1000 word extended abstract summarizing the motivation, conceptualization, methodology, and major findings of your work (at the advanced data collection or working paper stage) using this form by May 31st, 2021. Notifications will be sent out on July 1st, 2021. 

Ph.D. Students Participation

We will be offering five (5) competitive Ph.D. stipends to students submitting abstracts to the conference. Selected students will participate in the poster session and will receive a stipend covering their hotel stay and registration fee. The stipends are made possible by the generous support of AMA CBSIG.

Program Committee

Steve Atlas (University of Rhode Island)

Eleanor Putnam-Farr (Rice University)

Eva Buechel (University of South Carolina)

Jennifer Savary (University of Arizona)

Derick Davis (University of Virginia)

Dan Schley (Rotterdam School of Management)

Ryan Hamilton (Emory University)

Julio Sevilla (University of Georgia)

Mathew Isaac (Seattle University)

Joydeep Srivastava (Temple University)

Ellie Kyung (Dartmouth University)

Caleb Warren (University of Arizona)

Jesper Nielsen (University of Arizona)

Jared Watson (New York University)

Mario Pandelaere (Virgina Tech)


Registration & Change of Format

Conference Registration will open on July 1st, 2021 to the authors of selected abstracts first and then to others until we reach 40 registrants. Hotel and registration fees will be announced prior to registration. If the situation changes due to COVID-19 travel restrictions, the conference will be held virtually.

More information regarding registration fees is forthcoming.

More information regarding area hotels is forthcoming.


For inquiries regarding the program and registration, contact 

Anastasiya Ghosh 

 Elise Ince

Rajesh Bagchi