MSM/MBA Dual Degree

 

Achieve the powerful combination of marketing expertise and business fundamentals by completing your MS in Marketing along with your MBA.

Students learn critical thinking and systematic approaches along with marketing knowledge to advance their careers and prepare for senior leadership roles. Apply to each program separately, and complete a total of 65 units, taking two years.

Admissions

Candidates must apply separately to and be admitted to both MBA and MSM programs. 

The student must meet the prerequisite requirements for both degrees.


Degree Requirements

MBA Degree requirements: 48 units of course work

MSM Degree requirements: 34 (28 units of coursework plus a 6-unit Summer Thesis*)

However: 17 units of Marketing course work can be counted toward the MBA

Therefore, to receive the dual degree, the following are required:

  • For the MBA degree:
    • 31 units of course work taken from the MBA core and elective curriculum
    • 17 units of Marketing electives with 3 units of MKTG 909 included
      • 48 units: meets requirement for the MBA degree
  • For the MBA/MSM degree:  In addition to the above,
    • 14 units in Marketing
    • ​​​​​​3 units of the MSM Thesis course work (MKTG 909)
      • 17 units: meets requirement for MSM degree

Total Units: 65


Sample Plan of Study

Year One

Fall 1 Spring 1
ACCT 540 Introduction to Financial Accounting (2 units) FIN 510B Financial Management (2 units)
ECON 550 Economics for Managers (2 units) MIS 585 Strategic Management of Information Systems (2 units)
BNAD 562 Business Statistics (2 units) BNAD 597A Eller Consulting Project (3 units)
BCOM 510A Business Communication and Professional Development (3 units) MKTG 572 Marketing Research for Managers (3 units)
  MBA ELE MBA Elective (3 units)
Fall 2 Spring 2
MGMT 501 Leadership in Organizations (2 units ACCT 545 Introduction to Managerial Accounting (2 units)
MKTG 510 Market-Based Management (2 units) OSCM 560 Operations Management (2 units)
FIN 510A Financial Management (2 units) BNAD 597A Eller Consulting Project (3 units)
BCOM 510A Business Communication and Professional Development (3 units) MKTG 572 Marketing Research for Managers (3 units)
BNAD 596C Global Business Experience (2 units) MBA ELE MBA Elective (3 units)
Summer
MKTG 909 Internship (6 units)

Year Two

Fall Spring
MKTG 530 Management of Marketing Communications (3 units) MKTG 546 Marketing Strategy (3 units)
MKTG 531 Introduction to Social Media Marketing (3 units) MKTG 559 Product Strategy (3 units)
MKTG 556 Pricing Strategy and Tactics (3 units) MKTG 542 Relationship Marketing (3 units)
ECON 551 Business Strategy (2 units) MKTG 553 Brand Management (3 units)
  MGMT 520 Managing Ethics in Organizations (2 units)